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How Search Engines Read Websites

How search engines read websites is vitally important to understand if you are interested in Internet advertising for your company. Call (832) 884-1330 to speak with an informed student of search engine technology and SEO techniques to help your business thrive online.

There is a very big difference between what you and the consumer sees when looking at a website and what the search engine companies see when they are reading your website. You see pictures and typeface or fonts, while the search engines see the code that is creating, supporting and designing those pictures and words that you see on the website page.

One way to become familiar with what the search engines are looking at when they see websites is to choose “View Page Source” or “View Source” whenever you are looking at a website. When you choose this option, by right-clicking on the page, a new screen will pop up right before your eyes that may look like a foreign language to you.

This “page source” is the code that is creating the appearance that you regularly see and is the actual information that the search engines are crawling through with their technologically advanced “robots.”

Why is it Important to Understand How Search Engines Read Websites?

It is important to comprehend the ways in which search engines actually see your website in order to gain a better understanding of what will and WILL NOT help your website when you are attempting to increase your online positioning.

There are both good and bad ways to create and design a website and the difference can mean a significant return on your technology investment, verses no return at all in some instances.

If your potential customers are not discovering your website when they type in corresponding key phrases, it is not likely that they will be calling you to provide your services or products to them. Instead, your competitors will reap the benefits of the potential profit that you have lost.

If you are a credible company that provides a valuable service or product to the public, then you deserve to show up in the top listings on major search engine result pages. Your company should be the one that the search engines are directing your clients to call through search engine positioning.

Good and Bad Websites

Focusing on displaying pretty, flashy pictures and images, while neglecting content or proper SEO web design techniques will, in effect, be telling the search engines that you are not the credible choice to list at the top of search engine pages for customer searches.

This is because search engines do not read images by themselves and connect them to any particular key phrase. There are ways to optimize the images in your website however and we at the SEO Web Content Writing Solution can certainly help you to do that, among other things.

However, optimizing your images is just not enough to remain competitive. It is only one piece of the much larger puzzle, or science of SEO as it is often called.

There are many web design techniques that may accomplish certain appearances that you would like, however, those can often slow down your page loading time and increase your bounce rate so that none of your customers even make it into your site, but rather they often hit the back button before they have a chance to learn what you are all even all about.

Sometimes just the layout of your web pages, images and “flashy” files will nearly block the search engines from being able to read (AKA: crawl or spider) your website.

It is important to understand how search engines read websites so that you do not invest your time and money into a website that you will only have to have shut down or completely revised in the future when you decide that you are ready to turn your business website into a lead generating machine.

Call (832) 884-1330 to speak to the Houston SEO company that will help you to make sure that your dollars spent are actually valuable and your efforts are not in vain as you attempt to compete in this modern “Internet Age.”

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Google’s I’m Feeling Lucky Choice

Google’s “I’m Feeling Lucky” choice is one of the major reasons that it is important to keep up the fight for spot #1 in Google when working on your company’s search engine positioning.

In the first three months of 2009, it was estimated that over 290 Million searches had already been performed on Google search engines. Internet usage has continued to rise in 2009, however, consider that if that figure remained consistent and there was no rise, that Google searches alone made in the year 2009, will have reached 1,160,000,000. Therefore, in being extremely conservative, well over a billion searches will have been performed on Google search engines by the time we hit the year 2010…in just a few days.

I’m Feeling Lucky Button

When you perform a Google search from the basic home page of www.google.com, you will discover that you can either choose to pick on the button “Google Search” or hit the enter key which will do the same thing, or you may choose the “I’m Feeling Lucky” button.

This “Lucky” button will not take you to the normal search results screen where often millions of listings are competing in the organic search engine results pages for the first, second, or third page. Instead, it will only take you directly to the website that is listed at that moment in the number one spot in the Google search engine under the organic listings.

This means that for all the searchers who choose “I’m Feeling Lucky,” none of the sponsored listings (pay-per-click listings) nor any of the map listings, are the least bit relevant because they do not show up for that particular searcher.

How many people make the choice to “Feel Lucky?”

The question is then: How many people choose the “I’m Feeling Lucky” button.

Answer: A whopping 1% of all Google users is the recent estimate for these “Lucky” searchers.

One percent may not sound like anything at all to you, but be careful not to disregard this 1% too quickly.

Here are two very important reasons why you should give some credence to this lowest of the low single digit number.

1.  Consider that the number of searchers in one year is over a billion. This means that in one year alone, the number of “Lucky” searchers equates to about 11.5 Million searchers. About 967 thousand searchers each month choose the “I’m Feeling Lucky” button when performing a Google search. That is more searchers than even visit some of the smaller search engines in an entire year.

2.  Dedicated “I’m Feeling Lucky” searchers are often people who want what they want and they want it right now. This means that it is entirely possible that these searchers may equate to a higher sales conversion rate for Internet advertising.

Call the SEO Web Content Writing Solution today at (832) 884-1330 to start with your Houston SEO service and begin the climb to the number one spot in Page one of Google.

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Houston SEO Service – Increase Business From Online Search

Houston SEO services will help you to increase your business from online searches. The Internet is steadily increasing in popularity and is taking over. This is the Internet Age.

Call (832) 884-1330 for Houston SEO services that really work to get your business listed on Page 1 of Google.

By performing a website analysis and then taking the steps necessary to ensure that your website becomes the lead generating machine that it is capable of being for your company, we work with you to ensure success for your business through SEO services from Houston Internet Advertising company, SEO Web Content Writing Solution.

A website is more than just a business card!

I recently read some advertisements online by a web development company that said that a website is a business card. This sort of thing I might expect from someone who is not in our industry and has no concept of all of the amazing benefits that are derived from maintaining an active and optimized website, however, not from a web development and supposedly SEO company!

Not only did they state this, but it was the banner for one of their business web pages!

The fact is that a business card is for handing out and putting in a rollodex, if anyone even uses those anymore! They are for proving to other people that you are making the tiniest bit of effort with your business and for dropping in those fishbowls at restaurants to receive a free meal if your card gets picked.

Write your name and number down on a piece of paper and make it look pretty and hand it out! There’s your business card.

We website is soooooo much more than just a business card!

A properly optimized and maintained website is a LEAD GENERATING MACHINE! Would you spend thousands of dollars on a business card just to tell people that you have one??

A lot of companies, unfortunately, do this. With web development “experts” depicting the websites with such comparisons, it’s no wonder that so many businesses are missing out on the true money-making potential of their business websites.

Unfortunately, you cannot just make a website and then expect to have results.

The search engines nowadays have made it almost impossible to have an effective website without the services of an SEO company.

This is because one of the most important factors that search engines consider in listing business websites at the top of search engines is linkbuilding. Let’s get real folks….most people aren’t out there adding links to a website unless they are SEO services.

If you get 30 links to your website just from satisfied customers you should get down on your knees and say a prayer of thanks right now because the fact is that most people do not take the time to link to your website just because they like your services.

There are still a good number of people who will write satisfactory comments regarding a company when provided with the opportunity, however, that too is dwindling over time.

With Houston SEO Services, you will be receiving the help you need to start showing up at the top of search engine listings and with compelling web content from a Houston web content service provider, your phones will begin to ring as the massive Internet audience who is looking for your goods and services will be happy to find you in their quest for assistance.

This is the marketplace to be a part of. You do need Internet advertising services. Your website is much more than just a business card!

What are Houston SEO Services? Business owners find out right now by calling the SEO Web Content Writing Solution at (832) 884-1330 to speak with the friendly SEO experts happy to answer your questions today!

Houston Search Engine Optimization

Houston search engine optimization (Houston SEO Services) is a highly effective form of business marketing (advertising) for companies in the greater Houston, TX area.

Through increased search engine results positioning, businesses experience sales lead generation and increase company exposure for experiencing business growth and maintained success. Competition is steep in Houston, TX for companies looking to both stay in business and increase their profit potential.

Now that Internet searching has become the easiest and fastest way to find products and services, it has become imperative that companies who do not wish to fall behind get on board with Internet advertising, i.e. Houston SEO Services.

Houston Internet Advertising

Your options for becoming and remaining competitive in today’s marketplace are:
1. Hire a Full-Time SEO web content development writer/employee to continuously generate new website content, perform link-building and optimization services, stay on top of the latest SEO news information and keep your website active through various SEO methods, or

2. Add search engine optimization studies, writing, website updating and more to your daily routine, or

3. Use a Houston SEO Services company for your Internet advertising and business marketing to continuously maintain your search engine positioning status through a diversified Internet marketing plan.

Option #3 is your best chance of ensuring success simply because of the fact that search engine optimization, website content development and more is all we at the SEO Web Content Writing Solution do! By using the experienced experts in SEO, you stand the best chance of moving up in the search engine results listings and of receiving call to action content for your website that will actually get your phones ringing as your business website increasingly generates more leads for your company!

Call (832) 884-1330 to speak with the Houston SEO Services experts ready to assist you with all of your Internet Marketing needs today.

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