SEO Web Content Writing Solution

Organic Search Engine Positioning

Organic Search Engine Positioning – Why it is so important! At this point, you may read further into this article to learn the various reasons why organic search engine positioning is so important, or you may feel free to simply give the SEO Web Content Writing Solution a call to learn more at (832) 884-1330.

When an individual types a key phrase or key word into a search engine such as Google, Yahoo, Bing or any of the other thousands of search engines out there, they receive a full page of results. Let’s just discuss Google at this point because it is currently the dominating search engine by a landslide.

As a result of a key phrase inquiry into a Google search engine, a page of results displays to the Internet searcher. This page has 10 organic listings on it with a varied number of sponsored listings at the top and along the right side of the screen. Sometimes these pages have a map which has a number of listings beside it as well.

The listings above make up the 3 main categories of listing results when a searcher types a key phrase into a search engine inquiry box and chooses the search feature, rather than the “I’m feeling lucky” button. When the “lucky” button is chosen a different result occurs, but we will discuss that in more detail in the next SEO Web Content Writing Solution article to be published on December 27, 2009.

Search Engine Results Pages

At the top of the search engine results page 1 of Google, toward the right side of the screen you will see the total number of listings that have been considered to be of some relevance by the search engine crawlers when providing this report of website information for the Internet searching customer.

This typically ranges from the hundreds of thousands to the multi-millions as far as the number of listings related to a specific key word or key phrase goes.

Getting in the “top 10 of Google” means that you are listed on the first page of a Google results listing in the organic section.

The Organic Section of Google

The organic section of Google is where all of the listings that are discovered based upon relevance, which are NOT PAID for appear. It is quite routine for the Internet searcher to believe that these are the most relevant results because they have appeared without someone forcing their way onto that front page through a paid AKA sponsored listing.

The businesses that appear in the natural or organic listing of Google seem to the user to have more credibility and less spam-like.

While using pay per click methods with adwords does work effectively to gain additional business, it should not be the preferred method for businesses who are interested in turning their website into a lead generating machine. Rather, the organic search engine positioning should be the focus in order to increase company credibility and generate leads.

When your website is listed in the top 10 to top 30 listings of Google, it shows that you have put some effort into providing both relevant and current information out to the public and increases the confidence that their time will not be wasted in clicking on your website for services.

Nothing is more annoying than clicking on a link only to find outdated info that doesn’t mean anything for matching one’s needs and it has become common knowledge that top pages of Google are filled with relevant information to rely upon.

The search engine companies have worked hard to continuously improve their search algorithms in the effort to keep their customers, the Internet searchers, coming back for more….for a quick reply to any of their inquiries.

We live in a society based upon convenience. Some may think that this has gone a bit too far. One example of that I must mention is having just been to the grocery store and found that they are now selling brown sugar in pre-packaged half-cup plastic bags, so that cooks no longer even have to use a measuring cup when utilizing recipes. This, I think, is going a bit too far and increasing our plastic waste….but that’s just my opinion.

However, the convenience factor that the Internet provides is related to information gathering. A society who becomes more informed and has a dramatically increased ability to more quickly gather information, is a more educated society that is capable of absorbing more information than ever before.

I am a thorough advocate of helping the populace to increasingly educate themselves and their children. This is a very positive change in our world and the Internet age is helping us all in a large variety of ways to become a more informed species, should we choose to use the provisions that are now at our fingertips.

The fact is, that the majority of people are using this incredible tool of the Internet nowadays and that if you are in business for yourself, or running any kind of company or corporation, that you must get on board and secure your organic search engine positioning status in order to maintain and grow your business.

For more information on how to accomplish increased organic search engine positioning, call the SEO Web Content Writing Solution at (832) 884-1330. We are always happy to help!