Transcript for SEO Podcast #1
Hello! My name is Alicia Crowder…and I’m going to walk you through this SEO podcast today.
We are going to be discussing key phrases….

When people search in Google, Yahoo or Bing, for a business, product, service, information, or any other item that they might be looking for information on in order to buy something, to learn, or to simply find contact information, they will be typing key phrases into the search query field… We are going to mostly reference Google because they do hold more than 65% of the Internet search population, although Yahoo and Bing bounce up and down quite regularly and one is more popular than the other from day to day, but right now we are just going to reference Google.

Let’s say you are looking for “cowboy boots.”  If you go into Google.com, and you type the words “cowboy boots” into the search field, you will see a page result with 10 organic search listings. They are called organic search engine results, or natural search engine results….there are a few different terms for them….

You’ll also see sponsored listings on the right side of the page and sometimes on the top part of the page.  When your search term includes the words “in Houston” or in another city listing, you will likely discover a map that comes up at the top part of the page as well.  Whenever you attach that regionalized word to that key phrase that you type in the Google search engine, you are more likely to receive a map listing at the top of your search engine results page.

….

Okay….onto the info!

Using CSS has been touted as the most effective method for building SEO-friendly websites. Yes, Google search engines can still read through tables and this is still a heavily used technique, however, CSS is simpler and more flexible in a lot of ways, providing less code to read through and making it easier to make updates from one place that affect the entire website if you choose to set it up this way.

In order to avoid the use of tables and use a CSS design, DIV tags are the way to go.

The DIV element is the container for the various types of content on your web page. You can establish the start and end of the content container with your DIV tags. You can create either fixed or liquid designs, depending on whether you are looking for consistency or flexibility for the many different types of technology and hardware that your viewers will be using when looking at your web page.

Here is an example of a footer section:

}
#footer {
background: #fff;
position: absolute;
top: 500px;
left: 0px;
width: 800px;
height: 100px;
}

With DIVs, you can build columns, footers, headers and set up your web page just as you see fit.

Using the float properties with DIV can reduce your file size and increase your load time.

Using percentages instead of px as seen above, ex: width: 100% can also help you to create a more professional appearance.

Medical industry writing samples are provided below as a sampling of the work provided by the SEO Web Content Writing Solution to a large number of businesses across the United States. Houston Writer, Alicia Crowder, is the owner of the SEO Web Content Writing Solution and works closely with a number of SEO businesses and Web Development companies across the state of Texas and the U.S.

Below you will find examples of writing that she or her writing staff have provided to effectively help businesses turn their websites into lead generating machines. Alicia Crowder began using that saying quite some time ago because she believed it was the perfect way to describe what search engine optimization and SEO web content should do for businesses, as well as effective SEO web design that includes call to action web content. However, now you will find that saying posted all over the web, as it is really an important way to think about web marketing. No longer just an electronic business card or signature floating out in cyberspace, the website is the foundation for a successful modern marketing platform.

If you have a business website that needs to begin showing up in more searches and you want more trackable results from your online marketing campaign, give the SEO Web Content Writing Solution a call today. We work closely with some of the oldest SEO companies in Houston and have successfully brought many businesses to the top of the SERP through the years.  Let us know how we can help you by calling (832) 884-1330 today!

Medical Industry Writing Samples Listed Below:

Dental Services in St. Louis

“Dental services in St. Louis are provided with exceptional care by Dr. Mark Taylor D.M.D. at Taylor Dental.  Dr. Taylor prides himself on the personalized care he provides to each of his patients. His goal is to give each patient the one-on-one care that you deserve to expect from your family dentist. Please give our office a call at (314) 965-4064 to schedule an appointment for dental services today!…” – Read more by clicking on link above.  (Web Design for the actual page this excerpt is located – by Directory One SEO Company)

–

Emergency Dentist in West County

“Emergency Dentist in West County, Dr. Mark Taylor D.M.D. is your best choice in Kirkwood, Missouri and the St. Louis area when you are experiencing pain and need dental services fast!  Please call (314) 965-4064 to receive friendly, professional assistance right away for all of your dental needs in West County, Missouri!…” – Read more by clicking on link above…

—

St. Louis Dental Hygienist

“St. Louis Dental Hygienist services are provided at Taylor Dental on North Geyer Road in Kirkwood, Missouri. Please give our Dentist’s office a call at (314) 965-4064 today to receive the exceptional dental care you deserve!…” – Read More by clicking on link above

—

Dental Check Up in Chesterfield

“At Taylor Dental in Chesterfield, our experienced St. Louis family dentists take care to educate patients on the effective methods for manage proper dental hygiene and best care for their teeth and gums. Having great oral hygiene is simple, and we make sure you the right information to ensure your teeth are in the best shape they can be in. Please feel free to give Taylor Dental a call today at 314-965-4064 for all of your Missouri dental care needs….” – Read More by Clicking on Link Above…

—

Cosmetic Dentists in St. Louis

“Cosmetic Dentists in St. Louis and West County – When you want to improve the appearance of your smile, teeth and mouth, you need look no further than Taylor Dental! Dr. Mark Taylor D.M.D. has an excellent reputation for providing gentle dental services and cosmetic dentistry services that truly make a difference in the lives of his patients! Please give us a call today to schedule your appointment for cosmetic dental services at (314) 965-4064 and enjoy the benefit of looking your best with a beautiful, improved smile today!…” – Read More by Clicking on Link Above…

On this page and  the subsequent pages to follow, you will find the blog of the owner of the SEO Web Content Writing Solution, Alicia Crowder.

Throughout this entire website, it is hoped that you will find a lot of valuable information about optimizing your website and how to increase sales through online business marketing.

This blog itself will just be basic blogging/writing of Alicia Crowder about anything and everything.  For the most industry focused pages where you can learn the most about SEO and web content writing, your best bet is to look through the main pages of this website for lots of detailed information to help you learn more about search engine optimization, how to do it and why you may want to hire an SEO service to handle your website maintenance and updating as an ongoing plan to compete online for your particular industry.

Press Release, Main Website Content & Articles

2010 Bridal Extravaganza in Houston: Wedding Photography Discounts

Excerpt from press release above: “At the 2010 Bridal Extravaganza in Houston, Texas, wedding photographers from Barfield Photography will be available to share in the enjoyment of this fabulous event with brides-to-be, future grooms, their family and friends, as all enjoy this exciting event where prizes, contests, discounts and more will make this experience more than worth your while when planning for a wedding in Houston.” – Read more by clicking on link above….

Houston Press Release Writing and Distribution Company

PressRelease.com News

Nationwide Press Release Writing and Distribution Company

Online Press Release Benefits

Houston Photographer: Houston Photography to Proudly Display

Website Built By Alicia Crowder: Press Release Describing Houston Industrial Shelving Website

Press Release Writing and Distribution Services

Live Bunnies for Easter Photography

Houston Photography Studio: Woman Owned and Operated

Content Writing Critical To Business Success

SEO Website Content that Works!

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Wedding industry information is provided below through a variety of writing samples created by Alicia Crowder as she works with a number of companies in the wedding industry.  For more information on receiving SEO services for your wedding industry business, please call Alicia Crowder at (832) 884-1330.

Wedding SEO Writing Samples

Wedding Dress Style Guide

Photography as an Art Form

Quote from Above Article: “There are a number of definitions for art, however, if you look up the simple little word art in the merriam webster dictionary, you will find explanations such as “skill acquired by experience, study or observation.” Also, “The conscious use of skill and creative imagination, especially in the production of aesthetic objects.” – Click the link above to read more….

Wedding Dress Trunk Show

Wedding Photographers: 2010 Bridal Extravaganza in Houston

Excerpt from article above: “When you visit the  2010 Bridal Extravaganza on July 10th & 11th at the George R. Brown convention center, you will have the opportunity to browse the displays of hundreds of different vendors and we would like to encourage you to visit the Barfield Photography booth as well so that you can receive your Bridal Extravaganza show discount on exceptional photography services that have been delighting Houston families for many years!” – Read more by clicking on above link…

Wedding Dress: Bridal Gowns

Wedding Photography Discounts

Excerpt from press release above: “At the 2010 Bridal Extravaganza in Houston, Texas, wedding photographers from Barfield Photography will be available to share in the enjoyment of this fabulous event with brides-to-be, future grooms, their family and friends, as all enjoy this exciting event where prizes, contests, discounts and more will make this experience more than worth your while when planning for a wedding in Houston.” – Read more by clicking on link above…

Prom Gown

Bridesmaid Dress

Houston Wedding Photographer & Photography Studio

Excerpt from page above: “Clear, crisp photos with an air of romance, a unique flair to draw the viewer in and help them to feel as if they were there the moment the photograph was taken, even if they were nowhere near the actual event as it happened, details showing through to demonstrate the true feelings of the individual being photographed, are all among the many elements that are so crucial for creating outstanding pictures to cherish….” Click on link above to read more…

Wedding Gown

Wedding Dress

Bridesmaid Dresses: Separates

Wedding Dress: Informal

Wedding Gowns: Informal Wedding Dresses

Mother of Bride Dresses

Mother of the Bride Gowns

Wedding Photography Services: Creative, Skillful Results

Wedding Photographers Houston

Wedding Dress

Wedding Dress Fashion Careers

Bridal Gown Information

Wedding Dresses

Wedding Dress FAQ

Wedding Photography

Couture Wedding Gowns

Wedding Dresses: Full-Figured

Bridesmaid Dresses: One-Piece

Wedding Photographers in Houston

Houston Wedding Photographer

Beauty Discussion & Beauty Tips for Women

Wedding Dress: Comfortable Designs for All Brides

Wedding Dress: Enjoy Your Special Day!

Wedding Dress: Bridal Fashion

Wedding Dresses to Look Your Best

Wedding Dress Designs to Find at Many Bridal Salons

Wedding Dress Bridal Fashions: Variety of Colors

Wedding Dresses for All Seasons

Wedding Dress: Thoughtful Designs

Wedding Dress Designs for the Best Wedding Day Experience

“You deserve to shine on your wedding day. At Impression Bridal, our passion is to help you do just that! With beautiful wedding dresses that promote comfort and confidence for brides on their wedding day, we enjoy assisting women to discover ways that displaying their outstanding fashion sense can help them to have the best experience possible while focusing on the joy of the occasion….” – Read more by clicking on the link above

Wedding Dress, Bridesmaid Gowns, Prom Gowns, Quinceanera Dresses

“Wedding Dress, Bridesmaid Gowns, Prom Gowns, Quinceanera Dresses and more in a variety of styles and designs are presented to you at affordable Da Vinci fashion prices. We welcome you to our bridal fashion website where we hope you will enjoy viewing the many bridal and special occasion dress images we have provided for you, as well as find our store locator convenient for shopping for a gown at any one of hundreds of different locations across the U.S….” – Read more by clicking on the link above…

Wedding Dress Style Guide/Bridal Gown Style Guide

“Our wedding dress style guide provides you with a number of specific options to choose from in fashionable wedding dress design. Shapes demonstrated on this bridal gown web page include apple shape figure, hourglass shape figure, inverted triangle shape figure, pear shape figure, rectangle shape figure, small bust bridal designs and designs for large bust bridal gowns….” – Read more by clicking on the link above…

Bridal Dresses: About Da Vinci

“National chain-store bridal gown styles are comparable to many DaVinci wedding gown styles, but are more expensive than DaVinci. Also, chain-store gowns are often sold off-the-rack, and may have been tried on, soiled or damaged by many other women before they are offered for you to wear on your special day….” – Read more by clicking on the link above…

Wedding Dress Store

“You no longer have to wear a dress on your wedding day that countless other women have tried on before you and may have soiled as well in order to purchase an affordable wedding dress! Now, the exciting Da Vinci line is your fabulous option for choosing outstanding formal gowns to meet your desires and expectations, while displaying your fine taste in fashion….” – Read more by clicking on the link above

Wedding Dresses FAQs

“Q: Will the color of my wedding gown be the same as the swatches shown on your website?
A: Even though, we attempt to match our colors as accurately as possible, we cannot guarantee that the color shown on your computer will exactly match your gown. The tone of light on the fabric can make it appear different, as will computer monitors, browsers and printers. All retailers have fabric swatches for you to review….” – Read more by clicking on the link above…

Wedding Dress Information

“Displaying your excellent sense of fashion is matched with using your prudent financial sense when you choose a Da Vinci gown to help you feel confident and comfortable on your wedding day, prom day or Quinceanera….” – Read more by clicking on the link above…

Professional blogger in Houston, Alicia Crowder, provides back links and website activity, as well as increased positioning through key phrases by writing SEO blogs for a large variety companies in Houston.

To review some of her many different types of blogging work, please click on any of the links below.  You may also feel free to give her a call at (832) 884-1330 or email her at alicia@houstonbusineswebsite.com to request blogging work for your company.  Plans begin at $300.00/month for regular blogging services.

Blogging Samples

Houston Internet Advertising

SEO Positioning

Excerpt from blog listed above: “When someone mentions the phrase “SEO Positioning” they are likely speaking of the spot on the search engine results page (SERP) where a specific website is noted and linked to from the search engine companies Google, Yahoo or Bing. While more than 65% of all Internet searchers seek to find their information by visiting Google’s main landing page, many people are still concerned with showing up on Yahoo or Bing for reaching the other 15% – 25% (fluctuating figures) of potential customers looking for their products and services. Therefore, the term SEO Positioning, as it may have been mentioned to you, qualifies for all of those search engine companies and any others existing as well.” – Click on the link above to read more…

Video Advertising – Internet Advertising

Best Houston SEO Service Strategies

Excerpt from blog linked above: “Making the most of the resources available for helping your business online marketing plan in Houston requires knowledge of all the many tools available for your specific industry. Not only does it require knowledge of each specific online tool and resource, but the importance of having experience working with these SEO resources and tools is also essential in making the most out of each opportunity to better your business positioning and credibility online….” Read more by clicking on the link above…

Business Organization

Houston Writer – Alicia Crowder

Houston Wedding Photography Blog

Excerpt from Houston wedding photographer blog: “Creating pictures that display the natural beauty and personality of each individual is an art form that the photographers at our Houston photography studio are well known for. With our years of experience, natural abilities and professional mannerisms, our clients know that whether they come to our photography studio or we visit their location, the services they receive will be pleasant, fun and result in great pictures to look back on over time, bringing their special moments to life in a way that would not be possible otherwise….” Click link above to read more…

Benefits of Web Content Writing-Blog Entry

Optimized Website

The Web Content Writer

How to Get Started Writing

Published Houston Writer

Media Attention

Hire A Good Web Content Writer

How Many People Search the Internet

Web Design or SEO: Which Comes First?

Domain Name for SEO

Website Activity for SEO

How Do I Know if I Need SEO Services

Plain Label Books

Online Book Research

The Wind Will Carry Us

SEO Services: Your Business Marketing Plan Necessity

Online Press Release Benefits

Roofing Houston

Resourcefulness In Modern Society

Houston Photographer

Houston Family Portraits

Houston Wedding Photographer

Women Trusting Women in Business

About Women

Beauty Discussion & Beauty Tips for Women

Houston Photographers

Why Do Search Engines Even Look At Links?

Women in Power

Follow Google’s Rules Whether You Agree or Not

Pictures with Santa in Houston

Houston Pet Photography

Houston Wedding Photographer

Houston Family Portraits

Improve Search Engine Campaign Performance

Internet Searchers: More Active Than Ever

Fallen Forlorn Folk

Online Business Marketing

Relevant Search Engine Traffic

Internet Search Activity

Search Campaign Performance

Professional Houston Photographer

Glamour Photographer

Importance of Web Content

Instant SEO Results

How Search Engines Read Websites

Google’s I’m Feeling Lucky

Organic Search Engine Positioning

Universal Search: Search Engine Information

The Business Customer Knows their own Market

Content Service Provider

Website Photos for Business

Houston Photographer: Website Photos

Important Form of Advertising

Press Release Writing and Distribution Services

Why Do Search Engines Look at Links?

Benefits of SEO Writing

Internet Advertising: Many People Still Don’t Get It

Scammers Using Haiti Tragedies

Discussion of the Book Night by Elie Weasel

Benefits of Breathing Exercises During Labor

How to Slow Your Breathing

Link Fight Club

Internet Advertising Company in Houston

Changes to Local Search Results

Relevant Traffic Yields Higher Return Rates

Amazing Soup: Vegetarian Recipe

Strange Fiction: Collection of shorts

Web Content Writing

The Art of Buying Used Furnishings

Business Tools that will Give You an Edge

Houston Online Advertising Company

Precision Advertising

Wedding Photographers in Houston

Houston Photography Studio

Online Marketing Campaign

Let Her Jump Campaign

Balancing the Scales

Wild China

Wedding Photography

Tips for Taking Care of Your Skin

Photography Information

Business Tools that will Give You an Edge

The Art of Buying Used Furnishings

SEO Services Help Save You Money

Commercial Photography Services

Houston SEO Company

Easter Photos

Live Bunnies for Easter Photography

Easter Photography Session with Live Bunnies

Online Advertising Company in Houston

Houston Photographer Info

SEO Companies and Link Building

February 2010 Search Engine Company Statistics

Wedding Photographers Houston

Family Portraits

Glamour Photography Houston

Photography Studio

Writing About Pet Photography

Website Marketing Strategy

Key Phrase Targeting: Why and How

“Key phrase targeting, why and how to accomplish this are both elemental points of successful SEO strategy.  Contact Directory One at (800) 477-1324 to speak directly with a qualified SEO analyst and Internet marketing representative who will be happy to assist you along your path toward successful business growth….” Read more by clicking on above link….

Do You Have Time to Keep Your Website Maintained?

“This is a big question you should ask yourself when determining whether or not you need to hire an SEO service….” Read more by clicking on above link…

How Much Activity Does a Website Need?

“The amount of activity that a website needs can vary.  How high do you want your Google rank to be? How low do you want your Alexa score/rank to be?  How high do you want your website to be in search engine results pages?…” Read more by clicking on above link….

Website Activity Shows Relevance

“Your website should remain active (meaning new pages, not just new content) needs to be added in order to ensure that the major search engines…” Read more by clicking on above link….

Strategically Position your Company for Maximum Exposure

“Strategically position your company for maximum exposure by hiring web marketing experts at Directory One to help you develop an online campaign to reach your target audience.  Please call (800) 477-1324 to discuss your current online business marketing plan in action and ways that your business advertising campaign could become more robust through effective search engine optimization services….” Read more by clicking on above link…

Who Comes First in Google Rankings?

“Who should come first in the spots on the first pages of Google, Yahoo or Bing?

Who would you want to find if you were looking for a product or service in your area?

Do you want the latest information on the topic you are searching for, or do you want to see a website that only has a couple of pages on it that were created a year ago?…” Read more by clicking on above link…

How Much Attention Are You Paying to Your URLs?

“Think the words and characters used in your URLs doesn’t matter? Think again!

Deliberate on the whys and hows of search engine choices and consider what you would do if you had to develop a system for determining which websites were most relevant for various…” Read more by clicking on above link…

Search Engine Optimization Pricing

“Search engine optimization pricing may be one of the qualifying factors that you are looking for when you seek out an SEO company in Houston to provide your business with the edge necessary to effectively target your consumer market and grow your business in the modern marketplace. Contact Directory One today at (800) 477-1324 to discuss your needs for SEO services and ensure that your competitors don’t have the edge on you!…” Read more by clicking on above link!

Wedding Photography: Show Off Your Hard Work!

“Wedding Photography: Show Off Your Hard Work!

Spending days, weeks, months and sometimes even years to prepare for enjoying the perfect wedding celebration makes this particular time in your life quite significant for you and those who are close to you.  You have likely invested your own blood, sweat and tears, not to mention the financial portion of carrying off the perfect wedding.

Make sure that all your effort is recorded with purity and as artfully as possible by a wedding photographer who can truly capture the emotions of your special day, while delivering photos that will be as unique as you and those you care about are….” – Read more by clicking on the link…

Key Phrase Analysis Packages

“Key phrase analysis packages are provided by Directory One to help you ensure that you are precisely reaching your targeted audience to receive the most effective ROI for your online marketing/web marketing campaign.  Please give us a call today at (800) 477-1324 to discuss your business marketing model today and learn how we can help you to develop a more robust and successful online advertising campaign….” – Read more by clicking on the link…

Internal link structure – For some reason, this is a topic that is not discussed as thoroughly as it ought to be among SEO circles and between business owners and their SEO companies.

An internal link structure is the network of links that you have within your website directing pages of your website to other pages within your website for a variety of purposes.

One of the biggest mistakes companies have made through the years is to put these internal links as hyperlinks from one page to the next over the phrases “click here” and “contact us” and “more info” and so on….

What is being missed when doing this is a huge opportunity for assistance in online positioning….one of the most important aspects of SEO.

Take Advantage of Every Opportunity for Online Positioning Increases

Each page of the website is an important opportunity to build your Google and Alexa rank.  Every single page can provide power for your website in search engines, leading to increased exposure, branding and ultimately, lead generation in order to grow your business through increased sales.

While there are many aspects of achieving increased sales, the bottom-line is that the customer first has to be able to find you online.  Next, you need call to action content.  Content is still king in cyberspace, but the way that you set up that content is a vital aspect of making it as powerful as it could be.

Use your web content to develop anchor text.  Some will attempt to tell you that key phrase density is no longer very important.  This is not necessarily true.  However, while key phrase density within your web pages through content, alt text, h-tags and titles is important, it is also extremely important that you turn some of those key phrases into anchor text so that they will better stand out to the search engine companies as words that heavily connect to the information you are providing the consumer public.

Creating a strong internal link structure as the foundation of your business website is one important way to develop the anchor text that you need in order to achieve desired online positioning.

Another important aspect of the internal link structure is that it shows your site is easily navigated for the ease of public usage.

There are many, many pages that are created in websites that no one bothers to link to.  You have the opportunity to provide links for yourself throughout your very own web pages.

If you do a link search for your website in Google, you will find that at times, your own internal links actually are providing you with credit as backlinks….Strange, but true fact.

Your Business Website is an E-Book

Every web page is basically a website, although attached to the same root domain and held within the same server files.

Creating many new pages creates a robust appearance for your root domain and you can even think of your root domain as almost being the name of a book or the cover of your book.  The pages in your website are like the pages within the book.  In SEO you are attempting to let the search engine companies know that your book is the most resourceful, modern and updated book on each particular topic.

You also want to let the consumer public know that they can visit your website at any time and find relatively recent information, so that they are not wasting their time during their Internet searches when they click on your link or read your “book.”

Your business website should basically be an illustrated, article compilation e-book.

There are firefox add-ons that can help you to look at your website in much the same way as the search engines look at your business website.  When you look at your website through the eyes of the search engine company, it is a very basic, simply way to develop a better understanding of just what your website looks like and can help you to comprehend some points you may need to adjust.

Use Relevant Key Phrases for Online Power

If your website has words such as “click here” that are hyperlinked, then that is telling the search engine companies that when their consumers search for the phrase “click here” that your website is among the millions or billions that they ought to bring up in the search results.  If you want to come up at the top of those search result listings, then you had better have about a million pages in your root domain folder, all with the phrase “click here” linked in them.  Will that increase your sales or put you in front of the eyes of your potential customers when they are performing a key phrase query relevant to the products and services that you offer??

Take advantage of opportunities to link to new pages after you have created them so they become as powerful as the first few pages that you created.  Make sure that you demonstrate what the pages you are linking to are actually about or regarding by using key phrases that you want the search engine companies to display your web pages under in search engine result listings.

Internal links, or hyperlinked key phrases in your web page will help to provide credence to the fact that not only is the page you are linking from about this particular topic, but also that the pages you are linking to are about that topic as well.

Remember that while content may be king, so is relevancy.

***Alicia Crowder is the owner of SEO Web Content Writing Solution.  Her catch phrase: “Turn Your Business Website into a Lead Generating Machine”***

Additional Commercial Links:

Houston Shelving Company

Wedding Photographers in Houston

Wedding Dress

Insurance Quotes

Window Insulation

Laptop Security Carts

My daughter and I wrote a goofy song together!

Goofy Song by Alicia Crowder