Internal Link Structure: Build a Strong Foundation
Internal link structure – For some reason, this is a topic that is not discussed as thoroughly as it ought to be among SEO circles and between business owners and their SEO companies.
An internal link structure is the network of links that you have within your website directing pages of your website to other pages within your website for a variety of purposes.
One of the biggest mistakes companies have made through the years is to put these internal links as hyperlinks from one page to the next over the phrases “click here” and “contact us” and “more info” and so on….
What is being missed when doing this is a huge opportunity for assistance in online positioning….one of the most important aspects of SEO.
Take Advantage of Every Opportunity for Online Positioning Increases
Each page of the website is an important opportunity to build your Google and Alexa rank. Every single page can provide power for your website in search engines, leading to increased exposure, branding and ultimately, lead generation in order to grow your business through increased sales.
While there are many aspects of achieving increased sales, the bottom-line is that the customer first has to be able to find you online. Next, you need call to action content. Content is still king in cyberspace, but the way that you set up that content is a vital aspect of making it as powerful as it could be.
Use your web content to develop anchor text. Some will attempt to tell you that key phrase density is no longer very important. This is not necessarily true. However, while key phrase density within your web pages through content, alt text, h-tags and titles is important, it is also extremely important that you turn some of those key phrases into anchor text so that they will better stand out to the search engine companies as words that heavily connect to the information you are providing the consumer public.
Creating a strong internal link structure as the foundation of your business website is one important way to develop the anchor text that you need in order to achieve desired online positioning.
Another important aspect of the internal link structure is that it shows your site is easily navigated for the ease of public usage.
There are many, many pages that are created in websites that no one bothers to link to. You have the opportunity to provide links for yourself throughout your very own web pages.
If you do a link search for your website in Google, you will find that at times, your own internal links actually are providing you with credit as backlinks….Strange, but true fact.
Your Business Website is an E-Book
Every web page is basically a website, although attached to the same root domain and held within the same server files.
Creating many new pages creates a robust appearance for your root domain and you can even think of your root domain as almost being the name of a book or the cover of your book. The pages in your website are like the pages within the book. In SEO you are attempting to let the search engine companies know that your book is the most resourceful, modern and updated book on each particular topic.
You also want to let the consumer public know that they can visit your website at any time and find relatively recent information, so that they are not wasting their time during their Internet searches when they click on your link or read your “book.”
Your business website should basically be an illustrated, article compilation e-book.
There are firefox add-ons that can help you to look at your website in much the same way as the search engines look at your business website. When you look at your website through the eyes of the search engine company, it is a very basic, simply way to develop a better understanding of just what your website looks like and can help you to comprehend some points you may need to adjust.
Use Relevant Key Phrases for Online Power
If your website has words such as “click here” that are hyperlinked, then that is telling the search engine companies that when their consumers search for the phrase “click here” that your website is among the millions or billions that they ought to bring up in the search results. If you want to come up at the top of those search result listings, then you had better have about a million pages in your root domain folder, all with the phrase “click here” linked in them. Will that increase your sales or put you in front of the eyes of your potential customers when they are performing a key phrase query relevant to the products and services that you offer??
Take advantage of opportunities to link to new pages after you have created them so they become as powerful as the first few pages that you created. Make sure that you demonstrate what the pages you are linking to are actually about or regarding by using key phrases that you want the search engine companies to display your web pages under in search engine result listings.
Internal links, or hyperlinked key phrases in your web page will help to provide credence to the fact that not only is the page you are linking from about this particular topic, but also that the pages you are linking to are about that topic as well.
Remember that while content may be king, so is relevancy.
***Alicia Crowder is the owner of SEO Web Content Writing Solution. Her catch phrase: “Turn Your Business Website into a Lead Generating Machine”***
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