How Search Engines Read Websites

Dec 28
2009
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How Search Engines Read Websites

How search engines read websites is vitally important to understand if you are interested in Internet advertising for your company. Call (832) 884-1330 to speak with an informed student of search engine technology and SEO techniques to help your business thrive online.

There is a very big difference between what you and the consumer sees when looking at a website and what the search engine companies see when they are reading your website. You see pictures and typeface or fonts, while the search engines see the code that is creating, supporting and designing those pictures and words that you see on the website page.

One way to become familiar with what the search engines are looking at when they see websites is to choose “View Page Source” or “View Source” whenever you are looking at a website. When you choose this option, by right-clicking on the page, a new screen will pop up right before your eyes that may look like a foreign language to you.

This “page source” is the code that is creating the appearance that you regularly see and is the actual information that the search engines are crawling through with their technologically advanced “robots.”

Why is it Important to Understand How Search Engines Read Websites?

It is important to comprehend the ways in which search engines actually see your website in order to gain a better understanding of what will and WILL NOT help your website when you are attempting to increase your online positioning.

There are both good and bad ways to create and design a website and the difference can mean a significant return on your technology investment, verses no return at all in some instances.

If your potential customers are not discovering your website when they type in corresponding key phrases, it is not likely that they will be calling you to provide your services or products to them. Instead, your competitors will reap the benefits of the potential profit that you have lost.

If you are a credible company that provides a valuable service or product to the public, then you deserve to show up in the top listings on major search engine result pages. Your company should be the one that the search engines are directing your clients to call through search engine positioning.

Good and Bad Websites

Focusing on displaying pretty, flashy pictures and images, while neglecting content or proper SEO web design techniques will, in effect, be telling the search engines that you are not the credible choice to list at the top of search engine pages for customer searches.

This is because search engines do not read images by themselves and connect them to any particular key phrase. There are ways to optimize the images in your website however and we at the SEO Web Content Writing Solution can certainly help you to do that, among other things.

However, optimizing your images is just not enough to remain competitive. It is only one piece of the much larger puzzle, or science of SEO as it is often called.

There are many web design techniques that may accomplish certain appearances that you would like, however, those can often slow down your page loading time and increase your bounce rate so that none of your customers even make it into your site, but rather they often hit the back button before they have a chance to learn what you are all even all about.

Sometimes just the layout of your web pages, images and “flashy” files will nearly block the search engines from being able to read (AKA: crawl or spider) your website.

It is important to understand how search engines read websites so that you do not invest your time and money into a website that you will only have to have shut down or completely revised in the future when you decide that you are ready to turn your business website into a lead generating machine.

Call (832) 884-1330 to speak to the Houston SEO company that will help you to make sure that your dollars spent are actually valuable and your efforts are not in vain as you attempt to compete in this modern “Internet Age.”

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Organic Search Engine Positioning

Dec 26
2009
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Organic Search Engine Positioning

Organic Search Engine Positioning – Why it is so important! At this point, you may read further into this article to learn the various reasons why organic search engine positioning is so important, or you may feel free to simply give the SEO Web Content Writing Solution a call to learn more at (832) 884-1330.

When an individual types a key phrase or key word into a search engine such as Google, Yahoo, Bing or any of the other thousands of search engines out there, they receive a full page of results. Let’s just discuss Google at this point because it is currently the dominating search engine by a landslide.

As a result of a key phrase inquiry into a Google search engine, a page of results displays to the Internet searcher. This page has 10 organic listings on it with a varied number of sponsored listings at the top and along the right side of the screen. Sometimes these pages have a map which has a number of listings beside it as well.

The listings above make up the 3 main categories of listing results when a searcher types a key phrase into a search engine inquiry box and chooses the search feature, rather than the “I’m feeling lucky” button. When the “lucky” button is chosen a different result occurs, but we will discuss that in more detail in the next SEO Web Content Writing Solution article to be published on December 27, 2009.

Search Engine Results Pages

At the top of the search engine results page 1 of Google, toward the right side of the screen you will see the total number of listings that have been considered to be of some relevance by the search engine crawlers when providing this report of website information for the Internet searching customer.

This typically ranges from the hundreds of thousands to the multi-millions as far as the number of listings related to a specific key word or key phrase goes.

Getting in the “top 10 of Google” means that you are listed on the first page of a Google results listing in the organic section.

The Organic Section of Google

The organic section of Google is where all of the listings that are discovered based upon relevance, which are NOT PAID for appear. It is quite routine for the Internet searcher to believe that these are the most relevant results because they have appeared without someone forcing their way onto that front page through a paid AKA sponsored listing.

The businesses that appear in the natural or organic listing of Google seem to the user to have more credibility and less spam-like.

While using pay per click methods with adwords does work effectively to gain additional business, it should not be the preferred method for businesses who are interested in turning their website into a lead generating machine. Rather, the organic search engine positioning should be the focus in order to increase company credibility and generate leads.

When your website is listed in the top 10 to top 30 listings of Google, it shows that you have put some effort into providing both relevant and current information out to the public and increases the confidence that their time will not be wasted in clicking on your website for services.

Nothing is more annoying than clicking on a link only to find outdated info that doesn’t mean anything for matching one’s needs and it has become common knowledge that top pages of Google are filled with relevant information to rely upon.

The search engine companies have worked hard to continuously improve their search algorithms in the effort to keep their customers, the Internet searchers, coming back for more….for a quick reply to any of their inquiries.

We live in a society based upon convenience. Some may think that this has gone a bit too far. One example of that I must mention is having just been to the grocery store and found that they are now selling brown sugar in pre-packaged half-cup plastic bags, so that cooks no longer even have to use a measuring cup when utilizing recipes. This, I think, is going a bit too far and increasing our plastic waste….but that’s just my opinion.

However, the convenience factor that the Internet provides is related to information gathering. A society who becomes more informed and has a dramatically increased ability to more quickly gather information, is a more educated society that is capable of absorbing more information than ever before.

I am a thorough advocate of helping the populace to increasingly educate themselves and their children. This is a very positive change in our world and the Internet age is helping us all in a large variety of ways to become a more informed species, should we choose to use the provisions that are now at our fingertips.

The fact is, that the majority of people are using this incredible tool of the Internet nowadays and that if you are in business for yourself, or running any kind of company or corporation, that you must get on board and secure your organic search engine positioning status in order to maintain and grow your business.

For more information on how to accomplish increased organic search engine positioning, call the SEO Web Content Writing Solution at (832) 884-1330. We are always happy to help!

Written by admin in: Organic Search Engine Positioning | Tags: , , , ,
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