Links in the footer are often used by SEO companies to attempt to help the positioning of a website.

While it is true that these links will not be entirely disregarded, they are likely to be some of the least effective links of your SEO campaign. One of the reasons that this is true has to do with the way that Google determines the importance of each website with regard to specific key terms.

Google wants to provide richly informative results for Internet searchers and they determine whether or not a website is richly informative by judging how many words are on a page, how many of those words are obviously relevant to the topic, what type of words are linked because of being informative topics that people are interested in learning more about and what title tags and heading tags are with the assumption (that must be backed up by the rest of the content) that those heading tags are identifying what information is on the page following that particular heading tag.

Key Phrases in SEO

When a linked key phrase is in the footer of the document, it doesn’t make it appear to be the most relevant, integral part of the page, but rather is more of an obvious add-on, even though in particular cases, it may very well be a very relevant link and resource for the user’s (benefit) experience.

For this reason, when you choose to put links in the footer, you are not hurting your website’s SEO status, but the help you are providing it is less significant than many SEO companies formerly believed and relied on.

For more SEO information, please feel free to call the SEO Web Content Writing Solution at (832) 884-1330 to discuss enrolling in an SEO correspondence course where you will learn how to benefit your business or how to become an SEO professional yourself or to receive exceptional SEO services in Houston. The SEO Web Content Writing Solution is currently accepting new web design clients as well.

Google Puts Emphasis on Website Speed

Google has a blog. Did you know this?  One particularly informative Google blog is – googlewebmastercentral.blogspot.com

At this link: Website Speed is Important in SEO you will find valuable information regarding the importance that Google places on website speed for search engine positioning as they are constantly moving forward in their diligent attempt to provide the best user experience for all Internet searchers.

They mention that 1/2 a second is the loading time that they like to see.

This is one reason why I caution my client companies regarding videos on their home page.  Since the home page has the priority among the pages of your website, you want to especially be certain that your home page loads incredibly fast! Some videos do not bog down the system and create a slower loading speed, however, other videos are cataclysmic to the success of your SEO campaign.

Be very careful when you are attempting to move forward in your campaign with video usage that you don’t slow down your site with home page videos that can kill your speed and kill your Google ranking/SERP.

Internal Link Structure: Build a Strong Foundation

Internal link structure – For some reason, this is a topic that is not discussed as thoroughly as it ought to be among SEO circles and between business owners and their SEO companies.

An internal link structure is the network of links that you have within your website directing pages of your website to other pages within your website for a variety of purposes.

One of the biggest mistakes companies have made through the years is to put these internal links as hyperlinks from one page to the next over the phrases “click here” and “contact us” and “more info” and so on….

What is being missed when doing this is a huge opportunity for assistance in online positioning….one of the most important aspects of SEO.

Take Advantage of Every Opportunity for Online Positioning Increases

Each page of the website is an important opportunity to build your Google and Alexa rank.  Every single page can provide power for your website in search engines, leading to increased exposure, branding and ultimately, lead generation in order to grow your business through increased sales.

While there are many aspects of achieving increased sales, the bottom-line is that the customer first has to be able to find you online.  Next, you need call to action content.  Content is still king in cyberspace, but the way that you set up that content is a vital aspect of making it as powerful as it could be.

Use your web content to develop anchor text.  Some will attempt to tell you that key phrase density is no longer very important.  This is not necessarily true.  However, while key phrase density within your web pages through content, alt text, h-tags and titles is important, it is also extremely important that you turn some of those key phrases into anchor text so that they will better stand out to the search engine companies as words that heavily connect to the information you are providing the consumer public.

Creating a strong internal link structure as the foundation of your business website is one important way to develop the anchor text that you need in order to achieve desired online positioning.

Another important aspect of the internal link structure is that it shows your site is easily navigated for the ease of public usage.

There are many, many pages that are created in websites that no one bothers to link to.  You have the opportunity to provide links for yourself throughout your very own web pages.

If you do a link search for your website in Google, you will find that at times, your own internal links actually are providing you with credit as backlinks….Strange, but true fact.

Your Business Website is an E-Book

Every web page is basically a website, although attached to the same root domain and held within the same server files.

Creating many new pages creates a robust appearance for your root domain and you can even think of your root domain as almost being the name of a book or the cover of your book.  The pages in your website are like the pages within the book.  In SEO you are attempting to let the search engine companies know that your book is the most resourceful, modern and updated book on each particular topic.

You also want to let the consumer public know that they can visit your website at any time and find relatively recent information, so that they are not wasting their time during their Internet searches when they click on your link or read your “book.”

Your business website should basically be an illustrated, article compilation e-book.

There are firefox add-ons that can help you to look at your website in much the same way as the search engines look at your business website.  When you look at your website through the eyes of the search engine company, it is a very basic, simply way to develop a better understanding of just what your website looks like and can help you to comprehend some points you may need to adjust.

Use Relevant Key Phrases for Online Power

If your website has words such as “click here” that are hyperlinked, then that is telling the search engine companies that when their consumers search for the phrase “click here” that your website is among the millions or billions that they ought to bring up in the search results.  If you want to come up at the top of those search result listings, then you had better have about a million pages in your root domain folder, all with the phrase “click here” linked in them.  Will that increase your sales or put you in front of the eyes of your potential customers when they are performing a key phrase query relevant to the products and services that you offer??

Take advantage of opportunities to link to new pages after you have created them so they become as powerful as the first few pages that you created.  Make sure that you demonstrate what the pages you are linking to are actually about or regarding by using key phrases that you want the search engine companies to display your web pages under in search engine result listings.

Internal links, or hyperlinked key phrases in your web page will help to provide credence to the fact that not only is the page you are linking from about this particular topic, but also that the pages you are linking to are about that topic as well.

Remember that while content may be king, so is relevancy.

***Alicia Crowder is the owner of SEO Web Content Writing Solution.  Her catch phrase: “Turn Your Business Website into a Lead Generating Machine”***

Additional Commercial Links:

Houston Shelving Company

Wedding Photographers in Houston

Wedding Dress

Insurance Quotes

Window Insulation

Laptop Security Carts

The Art of Give and Take in SEO

Ah! The art of give and take in SEO.  There are a lot of methods that people use in attempting to get their business website to rank higher in Google search engines.  One of these methods is through link building. Link building includes both internal link building (often overlooked by businesses and SEO companies alike) and External link building, i.e. back-linking.

Every SEO campaign should be somewhat unique based upon the current ranking of a website, the popularity of a website, the type of industry and the geographic for that industry, including regional vs. national campaign needs and so on.

All of these matters should be taken into consideration, to list only a handful, when initializing an SEO strategy.  Yes, there are many, many more aspects that should be taken into consideration, such as how competitive the market currently is for that industry and the productive key terms, etc….but this is not an all-inclusive list by any means for this specific article.

Building an Internal Link Structure

Power is provided your Google page ranking status via links that are coming INWARD. This means that it is extremely important to build a strong internal link structure and to receive back-links from other websites.  The internal links also create a number of additional benefits for your online positioning campaign.

Search engine companies will look at your internal linking to determine how high of a placement you should receive under specific key phrases.  Internal linking also adds ease of website navigation. Internal linking is providing your own links to other pages of your website from the various pages of your website.  You cannot have a strong internal link structure if you do not have a variety of pages on your website, nor can you receive very good positioning from a 1-3 page website for the most part.

Some people would tell you that you should never link out from your website to another company website because of the loss of “link juice.”  This is true in some ways, but not entirely.

The art of give and take in SEO involves the process of making your website a highly informative website. It involves partnering up with other companies to join forces in achieving mutual benefits. Be very cautious, however, regarding reciprocal link requests, as this is generally not a good choice for your online positioning.  If a business website with a higher page ranking than your website would like a reciprocal link and if you feel confident that they will both link to you and are a credible company and source for information, then by all means….link up!!

However, the majority of cases are simply other websites attempting to get your “link juice” for their own benefit.

All of that being said, there are actually some very good reasons, beyond that listed above, to link out from your website to other websites.  However, your particular industry or SEO strategy may not be one that benefits best from linking out.  Talk with your SEO provider to ensure that you are making the right choice when linking out to another company’s website.

The primary reason that having outbound links can be good for your website would be to create an excellent resource for your readers.  If your business website becomes known as a good place to find information and easily access a number of links to become particularly informed on a specific topic, then that can help your business via increased visits and popularity.  You may want to consider restricting your resource provisions to one page and simply linking to the resource page from the other pages in your website though, so that you are not focusing too  much of your energy on that particular aspect of your SEO strategy and are simultaneously providing additional strength to your own web pages.

Back-linking to Your Website

The more back-links you can get coming in to your website, the better.  All links are not created equally however, and appearing to have purchased from a link farm does not do you any good service whatsoever…..quite the contrary.

However, if relevant websites make up a large percentage of your back-links and if you can actually get people to back-link to your website mentioning how great you are….That totally rocks!

When you check out the number of links going back to some of the very highly listed websites on Google and in other search engines (Google holds more than 65% of the search engine activity and is currently the best choice to optimize for.) you will discover that these websites often have tens of thousands, if not hundreds of thousands or even millions of back-links.

Sometimes give and take is required.  Sometimes you will truly have to read other people’s articles and web pages in order to fully understand them and connect with them in a sufficient way, doing your part to receive the credible back-links that you really need.

If you focus only on yourself…and make that obvious, you will not be generating any concern from others or encouraging them to give a little to you.  If you are truly involved with others, you have a much greater opportunity to receive quality back-links than via any other way.  Having the help of a good SEO firm who knows how to get involved with others as well is particularly useful.

Remember, have the smarts to use your resources wisely is more effective than just being smart in general and trying to do everything yourself.  You will generally receive better results, have a better life with more quality time included in it, meaning having a better family and personal life and you will usually spend less money as well in the long run.

Leverage your resources, connect with others, build your link structures, carefully analyze your SEO strategy and remember that every aspect of a successful online marketing campaign is an ongoing process that should not end until you decide you no longer need to be in business….and then, of course, even after that, you should find ways to show your gratitude to those who helped you when you were “in the game.”

******The Art of Give and Take in SEO – This article only touched on a few points for this topic, but was hopefully informative and helpful.  The author, Alicia Crowder, enjoys participating in coopetition and providing assistance where she can to other individuals and businesses.  If you have a question, please don’t hesitate to ask!******

Web Content

The Technical Nature of SEO

The technical nature of SEO is one of the reasons that it is greatly misunderstood among the business community.  Too often SEO companies either do not have a great deal of SEO knowledge and understanding themselves in order to provide adequate information to their clientele or a long-lasting result that keeps up with the changes that occur in time, or they have a thorough technical understanding and realize that it would be way over the heads of their business clientele and so do not make any attempt to truly describe what it is that they are doing for their client companies.

Both of these breed a lack of trust in the business community toward SEO professionals.

Search Engine Optimization

The technical nature of SEO or search engine optimization, includes a wide variety of factors.  These may be analytic research and development, the number of characters in a url and the order of these characters, the title tags, the H-tags or heading tags, the platform upon which the website is built, the avoidance of frames, the understanding of where tables are acceptable, the focal points of each individual page, the key phrase density percentage, the order of wording throughout the pages of content, the number of words actually on each page, the meta description tags, the relevance of links, the robot.txt files, the xml sitemaps, the key words, the optimization of images and videos, the nature of the hypertext, and the list goes on and on and on….

The importance of a continuous SEO plan for a company’s ability to remain competitive, along with the importance of an SEO professional constantly updating his or her education in their field is extremely critical.

A good way to learn about search engine standards and more about the technical nature of SEO is to simply visit Google webmaster tools and look at all of the documentation provided there…  This will help to begin your process of understanding of SEO and the importance of having a dedicated SEO professional working for you.

You will save a great deal of money and time in the long run if you use the services of an SEO company for your online business marketing campaign. Just make sure that your SEO professional knows their business and uses open communication and always provides you with complete control over your campaign, giving you any log-on/password information they use for any of your related accounts, etc. and so on.

What is SEO Writing

What is SEO Writing? What is SEO? What is Search Engine Optimization?

These are questions that I receive on a regular basis as the owner of an SEO writing and search engine optimization company.  Because of the highly detailed and technical nature of this work, it is not surprising that many business owners do not fully understand what SEO is.  It is increasingly common that business owners are realizing their dire need for a full-fledged Internet advertising campaign, but it’s more complicated than it used to be back in the days when you could simply put some words in print on a magazine or newspaper, on a billboard or in mail outs, etc.

The advancement of technology has increased the technical nature of effective advertising and this puts many in a quandry as to just how they ought to proceed forward in order to take advantage of the massive audience that is found online and searching for products and services daily.

Search Engine Optimization

Search engine optimization is the process involved in meeting search engine company standards and competing in the online marketplace.  To learn more about the process of search engine optimization, you can spend hours, days, weeks and months researching different SEO articles and resources online and still feel like your knowledge is inadequate.

One of the reasons that it is so complicated is because it is not a static field that is one way all the time and never changes.

Another reason is that there is a great deal of misleading information posted online regarding SEO because of a rather unfortunate method of competition that is used by some SEO companies.

Additionally, the very fact that there are so many different pieces to the puzzle of search engine optimization creates varying stories from different companies that have used different techniques and achieved some successes in specific industries.

What is definitely true, however, is that each individual SEO or Internet advertising campaign should often be slightly if not dramatically different in order to achieve the most effective results for the specific company involved.  Also true is that many people go into the SEO business with only a small amount of knowledge and do not have the ability to offer the diversified level of SEO service that will achieve the maximum result, i.e. ROI (Return on Investment) for their client companies.

I am keeping this website up to date with regular articles because of the importance of website activity and my desire to share helpful information with the public.  However today, when I post this article, you will not see the normal copywriting encouraging you to call that is  included in other articles on this website, because at the moment, the successes I have been achieving in my SEO company for a large variety of businesses around the Houston area, have created what is at this point, embarrassingly enough, a waiting list for services from the SEO Web Content Writing Solution.

In a few weeks or months, I will hopefully be posting articles that say “Please call!” again…and certainly, if you feel like perusing my website and giving me a call to discuss your options for Internet advertising, I would be happy to schedule a future appointment to meet with you, or recommend one of the outstanding SEO companies that I work closely with, whom I know would provide you with exceptional services for helping your business to grow.

If you do not already have a fully diversified Internet advertising strategy, please consider the huge audience of potential customers that you are missing today and begin developing your plan to incorporate SEO services in Houston into your business marketing model today!

Regardless of the type of industry you are involved in, whether it be Houston photography services, stud welding, window insulation distribution and installation, filing equipment, floral shop, catering, industrial shelving, wedding dress companies, seafood restaurant, medical testing or most any type of industry or field whatsoever, you can benefit greatly from employing the services of an SEO firm to help your business grow in sales and credibility.

SEO Services in Houston: Additional Resources

Backlinking

Build Credibility with Web Content

SEO Copywriter

Press Release Company

Why Do Search Engines Look at Links

Web Content Writing

Web content writing is a multi-faceted task that should always be optimized to achieve the best results. Your best bet is to contact the SEO Web Content Writing Solution at (832) 884-1330 to receive the expert web content writing services of an SEO analyst who continuously ensures that her customers get to the top of a variety of search engine result pages.

Consider the importance of online marketing, when you think about web content writing. Never before has there been a larger audience for any medium than the Internet currently contains. The steady progression of Internet popularity has continued year after year and is forecasted to keep this trend going with all the advancements of technology that include the promotion of easy Internet usage.

The difference between SEO web content writing for advertising and promotion, verses using a singular venue for advertising and promotion is thousands, often millions of customer contacts.

Precise Marketing Techniques

Web content writing uses precise marketing techniques to reach your buying audience. Just throwing any words onto a page of your website will not do the trick, although continuous website activity is an important part of Internet advertising and SERP success.

You must be familiar with the many different parts of the SEO process when writing web content for your business website if you want to achieve the results that we at the SEO Web Content Writing Solution achieve for our customers.

The majority of industries are able to benefit from Internet advertising and must use web content writing services that are skilled in SEO techniques in order to achieve their goals. It is not about literary style or any of the other measures that have been used in the past to judge good and bad writing. It is about call to action content that is optimized to meet the search engine standards so that SE companies such as Google are well aware that your business website meets the criteria necessary to place your business website at the top of SE listings in order to meet their customer inquiries adequately.

The search engine companies must continuously fight the spammers as they work to provide the best answers for search engine key phrase requests. The spamming behaviors that are used must also be avoided in order to ensure that your business website does not get kicked down the list of links in search engine result pages. If you do not know all of the details of how to avoid appearing like a spammer, then you are wise to use a professional SEO web content writer, rather than just trying it yourself and adding to your workload, while risking losing your placement in search engine indexes.

SEO Studies Take a Great Deal of Time on a Continuous Basis

If you do not have the time to check out the latest SEO information on a daily basis, then you are not going to be able to keep up with the trends, the do’s and the don’ts.  If you do have that kind of time, then you can save money by taking care of your own web content writing. However, many business owners who have made this attempt quickly realize that they need to hire the technical professionals for web content writing solutions.

Give the SEO Web Content Writing Solution a call today to begin receiving technical services for your Internet advertising campaign right away. You will enjoy the benefits of showing up in a large variety of places across the web, achieving product and company branding and an increase in telephone calls for customers who have been encouraged to call you by the lead generation techniques used in web content writing provided by the specialists who have been helping businesses to succeed with SEO writing for about 10 years now.

Call (832) 884-1330 for more details and put your online advertising campaign to work for you. Remember, your web designer will give you what you want in style, flare, etc. Your SEO company will give you what you need, an opportunity to receive a continuous return on your business website and online advertising investment. Call today!

Instant SEO Results

Instant SEO results that last forever are what every business customer wants to see when they begin Internet advertising for their company. The SEO process involves organic search engine marketing in a heavily competitive field with oftentimes millions of competing listings that the search engines have to determine the positioning for providing their Internet searching clients with the most accurate and relevant results.

It is not surprising, therefore, that search engine companies such as Google, might often favor the websites that have been continuously running for a number of years in their search engine result listings. This means that in order to obtain instant SEO results that last and snowball to become the complete online business marketing package that you are seeking, you must have a diversified marketing campaign to see faster results and to build a strong foundation.

Call (832) 884-1330 for Houston SEO services that can help you to accomplish just that.

SEO Results: Stability and Duration

Here’s the deal with SEO (search engine optimization): Google, as well as the other search engine companies, favors active sites over inactive ones. Because of this favoritism, it is possible to jump up to page 1 of Google almost immediately following the listing of a new website, new web page or article, etc.

However, this result often falls short of the stability that business customers seek for their websites, quickly dropping down the search engine result listing pages and frequently depart entirely from mainstream view. Even these short-lived successes can mean additional business for your company and often do, however, the lasting results cannot be guaranteed until a bit of time has passed.

When your business website is initially built, there is a great deal of optimization work to be done and there is an initial waiting period for the search engines to index this site. A search engine submission service such as supplied by the SEO Web Content Writing Solution can assist you in your efforts to become indexed in a large number of website directories and this also adds back-links to assist your company’s SEO program and online positioning.

****100 Manual Search Engine Submissions: $800.00 ($8.00 per manual search engine submission – filling out the forms, security questions, varied questions, etc. and preventing the block which occurs when using automated search engine submission services that only waste your money and your time.)****

Ups & Downs in Online Positioning

When you have an effective SEO campaign managed by a search engine optimization professional for a consistent and continuous duration, this is when you can begin to rest assured that your online positioning is secure and stable. It takes time, but a diversified campaign can speed up the process, while providing varied successes along the way.

Your Houston Internet advertising campaign must be a continuous process, however, in order to receive that kind of assurance because your competitors are out there working hard to prevent you from beating them in the Internet race and once you have surpassed their online positioning levels, you can be sure that they will be ever more motivated to knock you down the charts and get themselves set back up above you in order to keep receiving the business that they were generating from their Internet advertising campaign.

Link building, continuous website content writing in the form of articles and/or blogs, as well as routine press releases and the consistently strengthened foundation of an internal linking structure are all key elements in Houston SEO services that work to turn your business website into a lead generating machine.

Everyone is looking for instant SEO results, but only continuous services will get your business listed at the top of Internet search engines and keep you there. Call (832) 884-1330 to discuss your business website development needs today!

Additional Houston SEO service information:

Universal Search

Internet Marketing

Business Websites

Ethical SEO

Full-Service Search Engine Optimization

Organic Search Engine Positioning

Organic Search Engine Positioning – Why it is so important! At this point, you may read further into this article to learn the various reasons why organic search engine positioning is so important, or you may feel free to simply give the SEO Web Content Writing Solution a call to learn more at (832) 884-1330.

When an individual types a key phrase or key word into a search engine such as Google, Yahoo, Bing or any of the other thousands of search engines out there, they receive a full page of results. Let’s just discuss Google at this point because it is currently the dominating search engine by a landslide.

As a result of a key phrase inquiry into a Google search engine, a page of results displays to the Internet searcher. This page has 10 organic listings on it with a varied number of sponsored listings at the top and along the right side of the screen. Sometimes these pages have a map which has a number of listings beside it as well.

The listings above make up the 3 main categories of listing results when a searcher types a key phrase into a search engine inquiry box and chooses the search feature, rather than the “I’m feeling lucky” button. When the “lucky” button is chosen a different result occurs, but we will discuss that in more detail in the next SEO Web Content Writing Solution article to be published on December 27, 2009.

Search Engine Results Pages

At the top of the search engine results page 1 of Google, toward the right side of the screen you will see the total number of listings that have been considered to be of some relevance by the search engine crawlers when providing this report of website information for the Internet searching customer.

This typically ranges from the hundreds of thousands to the multi-millions as far as the number of listings related to a specific key word or key phrase goes.

Getting in the “top 10 of Google” means that you are listed on the first page of a Google results listing in the organic section.

The Organic Section of Google

The organic section of Google is where all of the listings that are discovered based upon relevance, which are NOT PAID for appear. It is quite routine for the Internet searcher to believe that these are the most relevant results because they have appeared without someone forcing their way onto that front page through a paid AKA sponsored listing.

The businesses that appear in the natural or organic listing of Google seem to the user to have more credibility and less spam-like.

While using pay per click methods with adwords does work effectively to gain additional business, it should not be the preferred method for businesses who are interested in turning their website into a lead generating machine. Rather, the organic search engine positioning should be the focus in order to increase company credibility and generate leads.

When your website is listed in the top 10 to top 30 listings of Google, it shows that you have put some effort into providing both relevant and current information out to the public and increases the confidence that their time will not be wasted in clicking on your website for services.

Nothing is more annoying than clicking on a link only to find outdated info that doesn’t mean anything for matching one’s needs and it has become common knowledge that top pages of Google are filled with relevant information to rely upon.

The search engine companies have worked hard to continuously improve their search algorithms in the effort to keep their customers, the Internet searchers, coming back for more….for a quick reply to any of their inquiries.

We live in a society based upon convenience. Some may think that this has gone a bit too far. One example of that I must mention is having just been to the grocery store and found that they are now selling brown sugar in pre-packaged half-cup plastic bags, so that cooks no longer even have to use a measuring cup when utilizing recipes. This, I think, is going a bit too far and increasing our plastic waste….but that’s just my opinion.

However, the convenience factor that the Internet provides is related to information gathering. A society who becomes more informed and has a dramatically increased ability to more quickly gather information, is a more educated society that is capable of absorbing more information than ever before.

I am a thorough advocate of helping the populace to increasingly educate themselves and their children. This is a very positive change in our world and the Internet age is helping us all in a large variety of ways to become a more informed species, should we choose to use the provisions that are now at our fingertips.

The fact is, that the majority of people are using this incredible tool of the Internet nowadays and that if you are in business for yourself, or running any kind of company or corporation, that you must get on board and secure your organic search engine positioning status in order to maintain and grow your business.

For more information on how to accomplish increased organic search engine positioning, call the SEO Web Content Writing Solution at (832) 884-1330. We are always happy to help!