Internal Link Structure: Build a Strong Foundation

Internal link structure – For some reason, this is a topic that is not discussed as thoroughly as it ought to be among SEO circles and between business owners and their SEO companies.

An internal link structure is the network of links that you have within your website directing pages of your website to other pages within your website for a variety of purposes.

One of the biggest mistakes companies have made through the years is to put these internal links as hyperlinks from one page to the next over the phrases “click here” and “contact us” and “more info” and so on….

What is being missed when doing this is a huge opportunity for assistance in online positioning….one of the most important aspects of SEO.

Take Advantage of Every Opportunity for Online Positioning Increases

Each page of the website is an important opportunity to build your Google and Alexa rank.  Every single page can provide power for your website in search engines, leading to increased exposure, branding and ultimately, lead generation in order to grow your business through increased sales.

While there are many aspects of achieving increased sales, the bottom-line is that the customer first has to be able to find you online.  Next, you need call to action content.  Content is still king in cyberspace, but the way that you set up that content is a vital aspect of making it as powerful as it could be.

Use your web content to develop anchor text.  Some will attempt to tell you that key phrase density is no longer very important.  This is not necessarily true.  However, while key phrase density within your web pages through content, alt text, h-tags and titles is important, it is also extremely important that you turn some of those key phrases into anchor text so that they will better stand out to the search engine companies as words that heavily connect to the information you are providing the consumer public.

Creating a strong internal link structure as the foundation of your business website is one important way to develop the anchor text that you need in order to achieve desired online positioning.

Another important aspect of the internal link structure is that it shows your site is easily navigated for the ease of public usage.

There are many, many pages that are created in websites that no one bothers to link to.  You have the opportunity to provide links for yourself throughout your very own web pages.

If you do a link search for your website in Google, you will find that at times, your own internal links actually are providing you with credit as backlinks….Strange, but true fact.

Your Business Website is an E-Book

Every web page is basically a website, although attached to the same root domain and held within the same server files.

Creating many new pages creates a robust appearance for your root domain and you can even think of your root domain as almost being the name of a book or the cover of your book.  The pages in your website are like the pages within the book.  In SEO you are attempting to let the search engine companies know that your book is the most resourceful, modern and updated book on each particular topic.

You also want to let the consumer public know that they can visit your website at any time and find relatively recent information, so that they are not wasting their time during their Internet searches when they click on your link or read your “book.”

Your business website should basically be an illustrated, article compilation e-book.

There are firefox add-ons that can help you to look at your website in much the same way as the search engines look at your business website.  When you look at your website through the eyes of the search engine company, it is a very basic, simply way to develop a better understanding of just what your website looks like and can help you to comprehend some points you may need to adjust.

Use Relevant Key Phrases for Online Power

If your website has words such as “click here” that are hyperlinked, then that is telling the search engine companies that when their consumers search for the phrase “click here” that your website is among the millions or billions that they ought to bring up in the search results.  If you want to come up at the top of those search result listings, then you had better have about a million pages in your root domain folder, all with the phrase “click here” linked in them.  Will that increase your sales or put you in front of the eyes of your potential customers when they are performing a key phrase query relevant to the products and services that you offer??

Take advantage of opportunities to link to new pages after you have created them so they become as powerful as the first few pages that you created.  Make sure that you demonstrate what the pages you are linking to are actually about or regarding by using key phrases that you want the search engine companies to display your web pages under in search engine result listings.

Internal links, or hyperlinked key phrases in your web page will help to provide credence to the fact that not only is the page you are linking from about this particular topic, but also that the pages you are linking to are about that topic as well.

Remember that while content may be king, so is relevancy.

***Alicia Crowder is the owner of SEO Web Content Writing Solution.  Her catch phrase: “Turn Your Business Website into a Lead Generating Machine”***

Additional Commercial Links:

Houston Shelving Company

Wedding Photographers in Houston

Wedding Dress

Insurance Quotes

Window Insulation

Laptop Security Carts

February 2010 Search Engine Company Statistics

February 2010 search engine company statistics show that Google is still in the lead by far!

Google continues its reign as King of the search engine industry while holding more than 65% of the recorded online searches.  At the very bottom of the top 10 search engine company list is Whitepages with only 0.3% of the searches.

Yahoo Search came in 2nd place during this month of February 2010, with 2% more than Bing, demonstrating that even with all that money that Bill Gates has shoveled into once again attempting to compete in the online arena, Microsoft has still not quite figured out what they are doing wrong.  Perhaps it could simply be a matter of Google having too many satisfied customers with no reason to change, but then, why can’t Bing seem to even steal Yahoo’s customer base more effectively?

All of the search engine companies below Yahoo and Bing in the top 10 search engine company stats hold less than 3% of the market.

Also, while the search engine companies continue to compete for “Top Dog” status in meeting the needs of Internet searchers, their fight is proven to be a significant and worthy cause as television viewing continues to decrease and Internet usage consistently increases.  Latest reports showed that in Canada, the time spent on the Internet has now surpassed the time spent viewing television.

This trend is occurring all over the westernized world and has been building steam without let-up.  While there were those experiences many years ago where the dot com companies all seemed to go bust, the fact remains that the Internet never died and has kept climbing up the scales 10 steps at a time for the commercial world.

There were a number of pieces that had to be connected years ago in order to fully bring the Internet to the attention of all, but this has been thoroughly accomplished and the progression is not slowing any time soon.

SEO Changes: Keep Your Business Current!

What businesses need to understand in their efforts to compete with Internet advertising and through business websites is that at times, they may have to re-invent themselves online.  This means that using the resources that understand the successful methods to use in an online business marketing strategy is key, as these Internet advertising techniques are not a learn it once and then go with it kind of a deal.

Technology advances and so must our comprehension of how to best leverage that technology to reach the potential customers and maintain current clientele.  If you are running a business, it is not likely that you have the time to keep up with the fast pace of technology’s advancement in the online arena.  Therefore, you must use the resources available to you for this process and if you are going to get the most bang for your buck, you will use an SEO service that consistently stays on top of the latest information and trends and the ways to best utilize this data.

You cannot expect one of your current employees to take on and learn quickly enough all of the many details involved in online marketing and search engine optimization, nor can you expect to pay an employee less than you would be paying an SEO service.

SEO Services

With SEO services, you will save money and experience better results…That is…with the right SEO service.  There are a lot of companies out there that only learn one or two pieces of the puzzle and then go into business promising excellent results. They might even work out of fancy offices and sound like they know what they are talking about, but be careful and do a bit of research first.  Don’t let yourself get steamrolled by SEO companies that try to show you page captures of results, rather than a long list of real-time search results proving their abilities.

Also, be wary of any SEO company that isn’t interested in providing you with open communication and explaining to you exactly what they do and what they will do for you. You may not understand it all, but you should at least have the opportunity to know the nitty-gritty details of search engine optimization. If they tell you that they cannot tell you their “industry secrets” then JUST SAY NO. They probably don’t even have any real “industry secrets” and they should certainly not be keeping their methods hidden from their potential customers.

This is the age when more and more people are realizing their need for SEO services and during this time, a wealth of information is publicly available.  If they won’t tell  you what they are doing for you, then they are trying to hide information that is public from you or they simply don’t know what they are doing.  They probably have a few tricks in their bag and are hoping to figure out some more as they go.

Additionally, you need to be extremely careful that you do not use anyone who makes wild guarantees because they may be able to get you to page one of Google today and then get you de-indexed tomorrow.  Some unfortunate souls are still using ghost technology that the search engines only take a few days to figure out before they de-index the site.  Some SEO companies do get away with black-hat techniques for a while….but rest assured that the end result is going to be the death of your business on-line.

Remember, what worked 5 years ago often doesn’t still work today.  Experience does count and stability in the industry does count, but the best way to find out if you are going to be getting what you are paying for is to sit down and have them show you live search results and walk you through the process of change that needs to occur to your website, show you various sites that they will link you from and even pull up the coding to show you the back-end process that will be involved. It may not be the most fun hour you have ever spent in your life, but it might just be the most critical hour you have spent in order to grow your business and reach your Internet advertising goals.

SEO Companies and Link Building

SEO Companies and Link Building – Benefit from Links While Avoiding the Pitfalls

How?

There is a big difference between dealing with link farms and obtaining good, credible, paid links and unpaid links, but that you pay an SEO company to create.

Initially, I want to discuss the importance of making sure that any links that you do pay for with credible business directories are set up in your name and with your contact information provided.  All too often, companies will just leave this entire process to the SEO company they are dealing with, not realizing that there could be consequences in the future.

Consider this, if you are paying someone to set up links for you with various websites and then you terminate the services of this SEO company, how will you know when it is time to renew your links? The big and important links are purchased on an annual basis, meaning that they will go away if you do not update them when the time comes for possible expiration, or if you are not aware of the need to update them…

Back-links – Press Releases – Articles – Internal Link Structure

The number of back-links that you have going to your website can severely decrease and your ranking and search engine positioning can go down at that point.  This is one reason why not only is it extremely important for your link plans to be set up under your name and with your information, but also for you to explore additional back-linking options such as those provided through article sites and major press release distribution sites.

Once a press release is published and distributed through a major site like Media Wire, if you have optimized it correctly, you will have effective back-links to your business website that span across multiple media outlets across the World Wide Web that cannot be taken away from you by any Client-SEO Company separation.

Additionally, your link building campaign should include a major focus on building a strong, internal link structure.  When this is done properly, it can create a great deal of power for the key phrases you are targeting and this, also, cannot be taken from you, other than from a discontented web design or web maintenance employee or contractor.

Open communication with your SEO company is extremely important if you are to avoid the pitfalls that can come with SEO services and link building.  Be certain that you fully understand what is being done for you and check your results online under a variety of key phrases that you are targeting in your campaign to see where you are regularly ranking.

Using the services of an SEO provider can greatly benefit your business if a diversified plan that matches your individual business needs is developed and executed.

New Business Solution for Companies That Want Internet Marketing to Work for Them

New business solution for companies that want Internet marketing to work for them is delivered at the Houston SEO Web Content Writing Solution.

SEO Companies: Who Are You Dealing With?

One of the biggest problems that business owners have is that their SEO companies become faceless and the results are minimal in terms of sales conversion rates, etc.

Greed in business causes companies to take on more clientele than they can legitimately provide superior services for. Because of this at least one, if not all, of their clients suffer and miss out on the true potential of Internet marketing. This has given SEO companies a bad name.

Houston SEO Web Content

At the SEO Web Content Writing Solution, we want every one of our business clients to succeed. This is why we have increased our writing staff, are maintaining a strict editing policy over both text and optimization methods, and all clients deal directly with the owner of the Houston SEO Web Content Writing Solution and receive regular status updates.

These status updates are good for all parties involved because the owner of the SEO Web Content Writing Solution needs the feedback of each of her clientele to ensure that the work she is doing for them is actually turning into sales for their business.

Why Does SEO Work

There are a few reasons that SEO services may or may not work for a client.

Excellent SEO should turn your website into a lead generating machine. If it is not doing this then there is a problem. This problem should be evaluated, monitored and eliminated through a customized course of action for that company.

Unfortunately, your website, unless it is an E-Commerce website, is not going to close the deal on the generated lead. That is your job. Houston SEO services that work will get your customers to pick up their telephones and call you. However, if you are not providing the kind of service that merits your potential customer’s effort in contacting you, then no amount of lead generating will do you any good.

The owner of the Houston SEO Web Content Writing Solution is not interested in working with any businesses that do not deliver on their word. We do not want to write ad copy for your business encouraging the public to call you just to find out they are being disappointed by not receiving the services they were promised.

We, at the SEO Web Content Writing Solution, maintain a very strict policy of only promoting credible websites.

Why is this so important??

There are several reasons for this.

The selfish reason is that it would make us look bad. Thankfully, we have never come across such a situation and have not had to end a client’s services yet for maltreatment of their clientele. The owner of the SEO Web Content Writing Solution hopes she never does have to come across this issue. However, this is one reason why she screens her clients prior to beginning services with them.

Additionally, we are an integrity-driven company. One of our main functions is to prove your company’s credibility to the search engines as being an excellent choice, the best choice in fact, for providing as a top search result for the Internet searchers who are ultimately the search engine company’s clientele. If searchers do not like the results they see from the search engine result listings, they will try one of the other thousands of search engines in existence.

This means again, that everyone loses if we promote a company that is not credible.

Our value system and one of the biggest reasons that we are in this business is because of the joy we derive from helping people to succeed at their dreams of successfully running their own businesses in their particular specialties.

If you are an excellent company that chooses to provide superior services to your clientele, please call us at (832) 884-1330 and learn more about the new business solution for companies that want Internet marketing to work for them. The Houston SEO Web Content Writing Solution folks are very friendly and if, once you have learned what you should about our pricing structure and services, you believe you are interested in coming to meet the owner in Downtown Houston to discuss your serious business marketing needs, then you will be making a very good choice for your business and dramatically increasing your chances of watching your dreams come true in business, which as we all know, equates to enabling our personal lives to improve as well.

If you feel you meet these qualifications, please call today. Business marketing that is thorough and effective is not cheap, but you will save money when comparing Internet advertising to the various forms of outdated advertising that has been used since the dawn of paper and ink. You will also target your actual potential clients, rather than simply throwing your needle into the haystack and hoping the one that finds your needle is a potential buyer. You will achieve product branding and you will efficiently expand your level of exposure to get your telephones ringing with people actually interested in buying from you.

Wouldn’t it be nice if we lived in a perfect world and every phone call was a guaranteed sale?

With your ability to deliver what you promise and our ability to get your business website into the minds of your buyers and our professional writing staff’s amazing knack for writing compelling content, you will find your number of valuable phone calls steadily and progressively increasing over time, increasing your sales conversion rates and growing your business like those print ads just don’t do anymore.

Don’t waste your money by throwing it toward conventional forms of advertising and spending just a tiny amount of Internet advertising dollars for ineffective services.

Know who you are dealing with at the SEO Web Content Writing Solution and watch your results increase and enjoy the opportunity to close on the sales that your business website will generate.

When you are ready to get serious about your business growth, it is time to call the SEO Web Content Writing Solution. Check out our “Houston Web Content” page for a detailed pricing list and bear in mind when you review it that the services you will need may vary. We will customize the plan that is just right for you.

We also offer discounts to business owners who sign up with us and have more than one account, meaning that if you have two or more businesses, and you get us to do services for each one, after we combine those services, you will receive a monthly rate discount when paying on two or more accounts simultaneously.

Call today! (832) 884-1330