February 2010 Search Engine Company Statistics

Mar 28
2010

February 2010 Search Engine Company Statistics

February 2010 search engine company statistics show that Google is still in the lead by far!

Google continues its reign as King of the search engine industry while holding more than 65% of the recorded online searches.  At the very bottom of the top 10 search engine company list is Whitepages with only 0.3% of the searches.

Yahoo Search came in 2nd place during this month of February 2010, with 2% more than Bing, demonstrating that even with all that money that Bill Gates has shoveled into once again attempting to compete in the online arena, Microsoft has still not quite figured out what they are doing wrong.  Perhaps it could simply be a matter of Google having too many satisfied customers with no reason to change, but then, why can’t Bing seem to even steal Yahoo’s customer base more effectively?

All of the search engine companies below Yahoo and Bing in the top 10 search engine company stats hold less than 3% of the market.

Also, while the search engine companies continue to compete for “Top Dog” status in meeting the needs of Internet searchers, their fight is proven to be a significant and worthy cause as television viewing continues to decrease and Internet usage consistently increases.  Latest reports showed that in Canada, the time spent on the Internet has now surpassed the time spent viewing television.

This trend is occurring all over the westernized world and has been building steam without let-up.  While there were those experiences many years ago where the dot com companies all seemed to go bust, the fact remains that the Internet never died and has kept climbing up the scales 10 steps at a time for the commercial world.

There were a number of pieces that had to be connected years ago in order to fully bring the Internet to the attention of all, but this has been thoroughly accomplished and the progression is not slowing any time soon.

SEO Changes: Keep Your Business Current!

What businesses need to understand in their efforts to compete with Internet advertising and through business websites is that at times, they may have to re-invent themselves online.  This means that using the resources that understand the successful methods to use in an online business marketing strategy is key, as these Internet advertising techniques are not a learn it once and then go with it kind of a deal.

Technology advances and so must our comprehension of how to best leverage that technology to reach the potential customers and maintain current clientele.  If you are running a business, it is not likely that you have the time to keep up with the fast pace of technology’s advancement in the online arena.  Therefore, you must use the resources available to you for this process and if you are going to get the most bang for your buck, you will use an SEO service that consistently stays on top of the latest information and trends and the ways to best utilize this data.

You cannot expect one of your current employees to take on and learn quickly enough all of the many details involved in online marketing and search engine optimization, nor can you expect to pay an employee less than you would be paying an SEO service.

SEO Services

With SEO services, you will save money and experience better results…That is…with the right SEO service.  There are a lot of companies out there that only learn one or two pieces of the puzzle and then go into business promising excellent results. They might even work out of fancy offices and sound like they know what they are talking about, but be careful and do a bit of research first.  Don’t let yourself get steamrolled by SEO companies that try to show you page captures of results, rather than a long list of real-time search results proving their abilities.

Also, be wary of any SEO company that isn’t interested in providing you with open communication and explaining to you exactly what they do and what they will do for you. You may not understand it all, but you should at least have the opportunity to know the nitty-gritty details of search engine optimization. If they tell you that they cannot tell you their “industry secrets” then JUST SAY NO. They probably don’t even have any real “industry secrets” and they should certainly not be keeping their methods hidden from their potential customers.

This is the age when more and more people are realizing their need for SEO services and during this time, a wealth of information is publicly available.  If they won’t tell  you what they are doing for you, then they are trying to hide information that is public from you or they simply don’t know what they are doing.  They probably have a few tricks in their bag and are hoping to figure out some more as they go.

Additionally, you need to be extremely careful that you do not use anyone who makes wild guarantees because they may be able to get you to page one of Google today and then get you de-indexed tomorrow.  Some unfortunate souls are still using ghost technology that the search engines only take a few days to figure out before they de-index the site.  Some SEO companies do get away with black-hat techniques for a while….but rest assured that the end result is going to be the death of your business on-line.

Remember, what worked 5 years ago often doesn’t still work today.  Experience does count and stability in the industry does count, but the best way to find out if you are going to be getting what you are paying for is to sit down and have them show you live search results and walk you through the process of change that needs to occur to your website, show you various sites that they will link you from and even pull up the coding to show you the back-end process that will be involved. It may not be the most fun hour you have ever spent in your life, but it might just be the most critical hour you have spent in order to grow your business and reach your Internet advertising goals.

The Technical Nature of SEO

Mar 27
2010

The Technical Nature of SEO

The technical nature of SEO is one of the reasons that it is greatly misunderstood among the business community.  Too often SEO companies either do not have a great deal of SEO knowledge and understanding themselves in order to provide adequate information to their clientele or a long-lasting result that keeps up with the changes that occur in time, or they have a thorough technical understanding and realize that it would be way over the heads of their business clientele and so do not make any attempt to truly describe what it is that they are doing for their client companies.

Both of these breed a lack of trust in the business community toward SEO professionals.

Search Engine Optimization

The technical nature of SEO or search engine optimization, includes a wide variety of factors.  These may be analytic research and development, the number of characters in a url and the order of these characters, the title tags, the H-tags or heading tags, the platform upon which the website is built, the avoidance of frames, the understanding of where tables are acceptable, the focal points of each individual page, the key phrase density percentage, the order of wording throughout the pages of content, the number of words actually on each page, the meta description tags, the relevance of links, the robot.txt files, the xml sitemaps, the key words, the optimization of images and videos, the nature of the hypertext, and the list goes on and on and on….

The importance of a continuous SEO plan for a company’s ability to remain competitive, along with the importance of an SEO professional constantly updating his or her education in their field is extremely critical.

A good way to learn about search engine standards and more about the technical nature of SEO is to simply visit Google webmaster tools and look at all of the documentation provided there…  This will help to begin your process of understanding of SEO and the importance of having a dedicated SEO professional working for you.

You will save a great deal of money and time in the long run if you use the services of an SEO company for your online business marketing campaign. Just make sure that your SEO professional knows their business and uses open communication and always provides you with complete control over your campaign, giving you any log-on/password information they use for any of your related accounts, etc. and so on.

SEO Companies and Link Building

Mar 25
2010

SEO Companies and Link Building

SEO Companies and Link Building – Benefit from Links While Avoiding the Pitfalls

How?

There is a big difference between dealing with link farms and obtaining good, credible, paid links and unpaid links, but that you pay an SEO company to create.

Initially, I want to discuss the importance of making sure that any links that you do pay for with credible business directories are set up in your name and with your contact information provided.  All too often, companies will just leave this entire process to the SEO company they are dealing with, not realizing that there could be consequences in the future.

Consider this, if you are paying someone to set up links for you with various websites and then you terminate the services of this SEO company, how will you know when it is time to renew your links? The big and important links are purchased on an annual basis, meaning that they will go away if you do not update them when the time comes for possible expiration, or if you are not aware of the need to update them…

Back-links – Press Releases – Articles – Internal Link Structure

The number of back-links that you have going to your website can severely decrease and your ranking and search engine positioning can go down at that point.  This is one reason why not only is it extremely important for your link plans to be set up under your name and with your information, but also for you to explore additional back-linking options such as those provided through article sites and major press release distribution sites.

Once a press release is published and distributed through a major site like Media Wire, if you have optimized it correctly, you will have effective back-links to your business website that span across multiple media outlets across the World Wide Web that cannot be taken away from you by any Client-SEO Company separation.

Additionally, your link building campaign should include a major focus on building a strong, internal link structure.  When this is done properly, it can create a great deal of power for the key phrases you are targeting and this, also, cannot be taken from you, other than from a discontented web design or web maintenance employee or contractor.

Open communication with your SEO company is extremely important if you are to avoid the pitfalls that can come with SEO services and link building.  Be certain that you fully understand what is being done for you and check your results online under a variety of key phrases that you are targeting in your campaign to see where you are regularly ranking.

Using the services of an SEO provider can greatly benefit your business if a diversified plan that matches your individual business needs is developed and executed.

What is SEO Writing

Mar 23
2010

What is SEO Writing

What is SEO Writing? What is SEO? What is Search Engine Optimization?

These are questions that I receive on a regular basis as the owner of an SEO writing and search engine optimization company.  Because of the highly detailed and technical nature of this work, it is not surprising that many business owners do not fully understand what SEO is.  It is increasingly common that business owners are realizing their dire need for a full-fledged Internet advertising campaign, but it’s more complicated than it used to be back in the days when you could simply put some words in print on a magazine or newspaper, on a billboard or in mail outs, etc.

The advancement of technology has increased the technical nature of effective advertising and this puts many in a quandry as to just how they ought to proceed forward in order to take advantage of the massive audience that is found online and searching for products and services daily.

Search Engine Optimization

Search engine optimization is the process involved in meeting search engine company standards and competing in the online marketplace.  To learn more about the process of search engine optimization, you can spend hours, days, weeks and months researching different SEO articles and resources online and still feel like your knowledge is inadequate.

One of the reasons that it is so complicated is because it is not a static field that is one way all the time and never changes.

Another reason is that there is a great deal of misleading information posted online regarding SEO because of a rather unfortunate method of competition that is used by some SEO companies.

Additionally, the very fact that there are so many different pieces to the puzzle of search engine optimization creates varying stories from different companies that have used different techniques and achieved some successes in specific industries.

What is definitely true, however, is that each individual SEO or Internet advertising campaign should often be slightly if not dramatically different in order to achieve the most effective results for the specific company involved.  Also true is that many people go into the SEO business with only a small amount of knowledge and do not have the ability to offer the diversified level of SEO service that will achieve the maximum result, i.e. ROI (Return on Investment) for their client companies.

I am keeping this website up to date with regular articles because of the importance of website activity and my desire to share helpful information with the public.  However today, when I post this article, you will not see the normal copywriting encouraging you to call that is  included in other articles on this website, because at the moment, the successes I have been achieving in my SEO company for a large variety of businesses around the Houston area, have created what is at this point, embarrassingly enough, a waiting list for services from the SEO Web Content Writing Solution.

In a few weeks or months, I will hopefully be posting articles that say “Please call!” again…and certainly, if you feel like perusing my website and giving me a call to discuss your options for Internet advertising, I would be happy to schedule a future appointment to meet with you, or recommend one of the outstanding SEO companies that I work closely with, whom I know would provide you with exceptional services for helping your business to grow.

If you do not already have a fully diversified Internet advertising strategy, please consider the huge audience of potential customers that you are missing today and begin developing your plan to incorporate SEO services in Houston into your business marketing model today!

Regardless of the type of industry you are involved in, whether it be Houston photography services, stud welding, window insulation distribution and installation, filing equipment, floral shop, catering, industrial shelving, wedding dress companies, seafood restaurant, medical testing or most any type of industry or field whatsoever, you can benefit greatly from employing the services of an SEO firm to help your business grow in sales and credibility.

SEO Services in Houston: Additional Resources

Backlinking

Build Credibility with Web Content

SEO Copywriter

Press Release Company

Why Do Search Engines Look at Links

A Website is More than Just a Business Card!

Dec 09
2009

A website is more than just a business card!

I recently read some advertisements online by a web development company that said that a website is a business card. This sort of thing I might expect from someone who is not in our industry and has no concept of all of the amazing benefits that are derived from maintaining an active and optimized website, however, not from a web development and supposedly SEO company!

Not only did they state this, but it was the banner for one of their business web pages!

The fact is that a business card is for handing out and putting in a rollodex, if anyone even uses those anymore! They are for proving to other people that you are making the tiniest bit of effort with your business and for dropping in those fishbowls at restaurants to receive a free meal if your card gets picked.

Write your name and number down on a piece of paper and make it look pretty and hand it out! There’s your business card.

We website is soooooo much more than just a business card!

A properly optimized and maintained website is a LEAD GENERATING MACHINE! Would you spend thousands of dollars on a business card just to tell people that you have one??

A lot of companies, unfortunately, do this. With web development “experts” depicting the websites with such comparisons, it’s no wonder that so many businesses are missing out on the true money-making potential of their business websites.

Unfortunately, you cannot just make a website and then expect to have results.

The search engines nowadays have made it almost impossible to have an effective website without the services of an SEO company.

This is because one of the most important factors that search engines consider in listing business websites at the top of search engines is linkbuilding. Let’s get real folks….most people aren’t out there adding links to a website unless they are SEO services.

If you get 30 links to your website just from satisfied customers you should get down on your knees and say a prayer of thanks right now because the fact is that most people do not take the time to link to your website just because they like your services.

There are still a good number of people who will write satisfactory comments regarding a company when provided with the opportunity, however, that too is dwindling over time.

With Houston SEO Services, you will be receiving the help you need to start showing up at the top of search engine listings and with compelling web content from a Houston web content service provider, your phones will begin to ring as the massive Internet audience who is looking for your goods and services will be happy to find you in their quest for assistance.

This is the marketplace to be a part of. You do need Internet advertising services. Your website is much more than just a business card!

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