Internal link structure – For some reason, this is a topic that is not discussed as thoroughly as it ought to be among SEO circles and between business owners and their SEO companies.

An internal link structure is the network of links that you have within your website directing pages of your website to other pages within your website for a variety of purposes.

One of the biggest mistakes companies have made through the years is to put these internal links as hyperlinks from one page to the next over the phrases “click here” and “contact us” and “more info” and so on….

What is being missed when doing this is a huge opportunity for assistance in online positioning….one of the most important aspects of SEO.

Take Advantage of Every Opportunity for Online Positioning Increases

Each page of the website is an important opportunity to build your Google and Alexa rank.  Every single page can provide power for your website in search engines, leading to increased exposure, branding and ultimately, lead generation in order to grow your business through increased sales.

While there are many aspects of achieving increased sales, the bottom-line is that the customer first has to be able to find you online.  Next, you need call to action content.  Content is still king in cyberspace, but the way that you set up that content is a vital aspect of making it as powerful as it could be.

Use your web content to develop anchor text.  Some will attempt to tell you that key phrase density is no longer very important.  This is not necessarily true.  However, while key phrase density within your web pages through content, alt text, h-tags and titles is important, it is also extremely important that you turn some of those key phrases into anchor text so that they will better stand out to the search engine companies as words that heavily connect to the information you are providing the consumer public.

Creating a strong internal link structure as the foundation of your business website is one important way to develop the anchor text that you need in order to achieve desired online positioning.

Another important aspect of the internal link structure is that it shows your site is easily navigated for the ease of public usage.

There are many, many pages that are created in websites that no one bothers to link to.  You have the opportunity to provide links for yourself throughout your very own web pages.

If you do a link search for your website in Google, you will find that at times, your own internal links actually are providing you with credit as backlinks….Strange, but true fact.

Your Business Website is an E-Book

Every web page is basically a website, although attached to the same root domain and held within the same server files.

Creating many new pages creates a robust appearance for your root domain and you can even think of your root domain as almost being the name of a book or the cover of your book.  The pages in your website are like the pages within the book.  In SEO you are attempting to let the search engine companies know that your book is the most resourceful, modern and updated book on each particular topic.

You also want to let the consumer public know that they can visit your website at any time and find relatively recent information, so that they are not wasting their time during their Internet searches when they click on your link or read your “book.”

Your business website should basically be an illustrated, article compilation e-book.

There are firefox add-ons that can help you to look at your website in much the same way as the search engines look at your business website.  When you look at your website through the eyes of the search engine company, it is a very basic, simply way to develop a better understanding of just what your website looks like and can help you to comprehend some points you may need to adjust.

Use Relevant Key Phrases for Online Power

If your website has words such as “click here” that are hyperlinked, then that is telling the search engine companies that when their consumers search for the phrase “click here” that your website is among the millions or billions that they ought to bring up in the search results.  If you want to come up at the top of those search result listings, then you had better have about a million pages in your root domain folder, all with the phrase “click here” linked in them.  Will that increase your sales or put you in front of the eyes of your potential customers when they are performing a key phrase query relevant to the products and services that you offer??

Take advantage of opportunities to link to new pages after you have created them so they become as powerful as the first few pages that you created.  Make sure that you demonstrate what the pages you are linking to are actually about or regarding by using key phrases that you want the search engine companies to display your web pages under in search engine result listings.

Internal links, or hyperlinked key phrases in your web page will help to provide credence to the fact that not only is the page you are linking from about this particular topic, but also that the pages you are linking to are about that topic as well.

Remember that while content may be king, so is relevancy.

***Alicia Crowder is the owner of SEO Web Content Writing Solution.  Her catch phrase: “Turn Your Business Website into a Lead Generating Machine”***

Additional Commercial Links:

Houston Shelving Company

Wedding Photographers in Houston

Wedding Dress

Insurance Quotes

Window Insulation

Laptop Security Carts

How search engines read websites is vitally important to understand if you are interested in Internet advertising for your company. Call (832) 884-1330 to speak with an informed student of search engine technology and SEO techniques to help your business thrive online.

There is a very big difference between what you and the consumer sees when looking at a website and what the search engine companies see when they are reading your website. You see pictures and typeface or fonts, while the search engines see the code that is creating, supporting and designing those pictures and words that you see on the website page.

One way to become familiar with what the search engines are looking at when they see websites is to choose “View Page Source” or “View Source” whenever you are looking at a website. When you choose this option, by right-clicking on the page, a new screen will pop up right before your eyes that may look like a foreign language to you.

This “page source” is the code that is creating the appearance that you regularly see and is the actual information that the search engines are crawling through with their technologically advanced “robots.”

Why is it Important to Understand How Search Engines Read Websites?

It is important to comprehend the ways in which search engines actually see your website in order to gain a better understanding of what will and WILL NOT help your website when you are attempting to increase your online positioning.

There are both good and bad ways to create and design a website and the difference can mean a significant return on your technology investment, verses no return at all in some instances.

If your potential customers are not discovering your website when they type in corresponding key phrases, it is not likely that they will be calling you to provide your services or products to them. Instead, your competitors will reap the benefits of the potential profit that you have lost.

If you are a credible company that provides a valuable service or product to the public, then you deserve to show up in the top listings on major search engine result pages. Your company should be the one that the search engines are directing your clients to call through search engine positioning.

Good and Bad Websites

Focusing on displaying pretty, flashy pictures and images, while neglecting content or proper SEO web design techniques will, in effect, be telling the search engines that you are not the credible choice to list at the top of search engine pages for customer searches.

This is because search engines do not read images by themselves and connect them to any particular key phrase. There are ways to optimize the images in your website however and we at the SEO Web Content Writing Solution can certainly help you to do that, among other things.

However, optimizing your images is just not enough to remain competitive. It is only one piece of the much larger puzzle, or science of SEO as it is often called.

There are many web design techniques that may accomplish certain appearances that you would like, however, those can often slow down your page loading time and increase your bounce rate so that none of your customers even make it into your site, but rather they often hit the back button before they have a chance to learn what you are all even all about.

Sometimes just the layout of your web pages, images and “flashy” files will nearly block the search engines from being able to read (AKA: crawl or spider) your website.

It is important to understand how search engines read websites so that you do not invest your time and money into a website that you will only have to have shut down or completely revised in the future when you decide that you are ready to turn your business website into a lead generating machine.

Call (832) 884-1330 to speak to the Houston SEO company that will help you to make sure that your dollars spent are actually valuable and your efforts are not in vain as you attempt to compete in this modern “Internet Age.”

Additional Houston SEO Services Information:

SEO Company in Houston

Houston Website Content

Houston SEO Web Content

A Website is More than Just a Business Card

Increase Business